We’re not sure its gonna deliver the kind of ‘box-office’ that the latest Spider-Man flick might, but Anheuser-Busch does have a new documentary hitting select US theaters in August.
Here’s the deal…
A collaboration between Budweiser and the award-winning production company ACE Content King of Beer provides a never-before-seen look at the rigorous standards and intense competition that characterize the brewing of the iconic American lagers, according to The Wrap the Hollywood industry publication that broke this story.
Directed by Sean Mullin (Amira & Sam), Kings of Beer is built around a diverse group of Budweiser brewmasters from 65 breweries and 23 countries as they battle it out in an intense competition to brew the best American lager and win the coveted “Global Brewmaster Cup.”
ACE Content announced on Tuesday that along with Budweiser it had partnered with Red Arrow Studios’ Gravitas Ventures to release the film in select theaters in the U.S. and Canada on Aug. 2. It will then be available on demand in more than 50 countries.
So Disney and Paramount Studios, you’ve been warned this film will be getting a legitimate rollout.
King of Beers is far from Anheuser-Busch’s first big Hollywood collaboration…
Last year Anheuser-Busch has joined forces with Producer Jonathan Hack, Popular Mechanics and the award-winning team filmmakers at One-Eleven Entertainment, to craft Beers of Joy a love letter to beer told in intertwining stories…
Writer-Directors David Swift and Scott Owen’s Beers of Joy chronicles the beer journeys of four distinctly different characters.
Tonya Cornett, the award-winning Brewmaster at 10 Barrel Brewing, was filmed travelling across Germany and Italy to discover the secrets to brewing a true Berliner Weisse.
Beers of Joy also chronicled beer educator Ryan Daley and Joe Vogelbacher, CEO and Co-founder of Sugar Creek Brewing as they attempt to pass the prestigious Master Cicerone® exam. And follows Sean Z. Paxton, a self-taught chef and home brewer on his search to discover the historical roots of culinary and brewing techniques.
Beers of Joy made its theatrical debut at an exclusive showing at Alamo Drafthouse Cinema in Brooklyn, on March 1st.
And just as with King of Beer, its distribution was handled by Gravitas Ventures.
All Image credits Budweiser & Ace Content