(Courtesy New Belgium Brewing)

New Belgium has long been committed to community. And its latest donation of $50,000 dollars to help furloughed workers is just the beginning of what they hope to generate in support.

Here’s the deal…

On Thursday New Belgium Brewing announced that it had established a new fund to help laid off  food and beverage professionals in both Fort Collins, CO and  Asheville, NC, home to fourth largest craft brewery’s two breweries.

The company launched the fund with an initial donation of $50,000 and a promise to match donations up to an additional $50,000.

To support the many individuals and families in the food and beverage industry that need financial assistance right now, New Belgium is soliciting tax deductible donations from individuals, private foundations and companies.

Their goal is to move resources quickly to help those in need with individual grants in the amount of $350 to be distributed to help as many qualified applicants as possible.

“New Belgium is dedicated to helping our communities and there is no better time to support them than right now,” said Steve Fechheimer, CEO of New Belgium Brewing….

 “This grant program ties directly into one of New Belgium’s key core values, proving that business can be a force for good. We hope the program raises awareness and encourages others to donate as well. Meanwhile, our hearts are with our communities as we all weather this global crisis.”

New Belgium Brewing Bar & Restaurant Relief Fund Details

Qualified applicants include those laid off or furloughed from their job at a restaurant, bar, nightclub, music hall, or stadium while working in Fort Collins, Colorado or Asheville, North Carolina. Applications will be accepted through midnight on April 5, 2020.

The future of the fund will be determined as the reality of this crisis continues to evolve. As community members have varying levels of financial need, applicants are encouraged to apply only if they are in true need and lack other options for financial support.

APPLICATION CRITERIA:

 The applicant was employed in a restaurant, bar, nightclub, music hall or stadium in Fort Collins, CO or Asheville, NC.

 The applicant worked at least 20 hours per week for the past month

 The applicant has been laid off or furloughed due to the COVID-19 economic crisis and is no longer employed by that employer or another employer

 The applicant did not receive severance to cover lost income [/box]

###

To learn more about the grant application or to donate: Visit the website: newbelgium.com/gives…Or text “NBBGives” to 44321