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And Molson Coors turned to a renowned mathematician for help.
Here’s the deal…
After Anheuser-Busch announced the launch of its zero-carb, 80-calorie beer Bud Light Next, the 64-calorie Miller64 conducted a nationwide survey asking consumers what number is smaller, 64 or 80?
And after a head-scratching 7% responded that 80 is smaller (too much beer?) the brand brought in a noted expert to get his take on the vexing question.
Distinguished mathematician Dr. Ken Ono is known across the world for his work on some of math’s most complex problems. A heavyweight in number theory, Ono solved the Ramunajan’s partition congruences. He even cracked the confounding umbral moonshine conjecture! This guy’s a player.
He’s also the star of a new Miller64 ad…
“I’ve seen a lot of complicated mathematical equations in my career and worked to solve some of the most complex integer partitions and modular forms, but what I can’t understand is why anyone would think 80 is smaller than 64,” says Ono, who recently published an article titled “The Eichler integral of E2 and q-brackets of t-hook functions.” “I can confirm, 64 is most certainly smaller than 80.”
With Ono’s expert opinion now on the record, Miller64, which clocks in at 2.4 carbs and 2.8% alcohol by volume, is inviting the public to weigh in on the question, as well.
Through Feb. 20, consumers age 21 and up can go HERE to answer the question and enter for a chance to win a six-pack of Miller64 on the house.
Bud Light Next, has been touted by Anheuser-Busch as a decade-long project to make a beer with zero carbs and 80 calories with the potential to “change the entire beer industry,” in 2022.
But Miller64 thinks that it already has….
“Not only have we found the correct answer to which number is smaller, we’ve also found the perfect recipe for an extra light beer with Miller64,” Sofia Colucci, Millers’ global marketing vice president explained to Beer & Beyond. “It doesn’t take a genius to do the math, but we’re glad Ken Ono was able to help prove us right.”
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