Talk about a “knockout” promotion. Miller Lite is now the official beer partner of Top Rank boxing.

Here’s the deal…

On December 10^th  Miller Lite announced an exclusive partnership with Top Rank, one of boxing’s leading promotional companies, having worked on some of the biggest bouts in the history of the sport.

Boxing is currently the sixth most popular sport in the US, with 129.6 million fans, according to Nielsen Media Research, and clearly Miller Lite wants in on that action.

Boxing is also especially popular with Latino  beer consumers, who the brand is focused on attracting. According to Circana Shoppersights, legal drinking age Latinos make up 40% of total boxing viewership in the US.

(Courtesy Miller Lite)

As part of this exclusive alliance, Miller Lite, which is part of the Molson Coors beer family, will have bigtime branding in the ring during the fights, along with a huge on-site and digital presence.

The partnership kicked off on Saturday, Dec. 7 during the hotly anticipated rematch between Emanual Navarrete and Oscar Valdez (Navarrete won), and it will continue through 2025.

“At Top Rank, we are proud to join forces with Miller Lite to elevate the fight night experience, making every punch more thrilling and every moment more memorable,” said Brian Kelly, chief revenue officer at Top Rank. “This partnership is a celebration of unforgettable nights and our passionate fans who make them special.”

“Boxing is one of the fastest growing sports in the US, so it made sense to join forces with boxing industry leader Top Rank,”  Alan Bremerkamp, director of marketing for Miller Lite added.

“Miller Lite has deep roots in the world of sports, from our original ‘Great Taste, Less Filling’ campaign in 1975, to our current partnerships in professional football, baseball and now boxing.”

###