With Halloween now behind us, it’s officially time to start hyping Christmas gear and Miller Lite, who take their beer gear seriously, is introducing the world’s first Christmas Tree Keg Stand so now you can water the tree and keep yourself lubricated at the same time.
Perfect for keeping your tree fresh and beer cold, the Christmas Tree Keg Stand is a fully-functioning tree stand designed to fit perfectly around a quarter barrel keg of Miller Lite.
Great for gatherings with friends and family, the limited-edition Christmas Tree Keg Stand is compatible with up to a five-foot tree and will be available for purchase in limited quantities while supplies last.
“The fully functional tree stand that fits around a quarter-barrel keg, its sides are festooned with the Miller Lite logo, Sarah Showak, associate marketing manager for Miller Lite told Beer & Beyond.
And its design makes it seem as if beer is being poured from the tree so there’s that as well.
“This season there’s truly no better gift to leave under a beer lover’s tree than the tree stand itself!” said Sofia Colucci, Global VP of Miller family of brands. “Last year, we decorated the tree with Beernaments and this year, we’re literally putting the gift of Miller Time right under the tree with the Christmas Tree Keg Stand.”
On November 10th at 9am CT, beer and beer gear fans can buy the Christmas Tree Keg Stand for $49.99, while supplies last. And you’d better act fast if you’re interested in this thing, because as with all of Miller Lite’s Christmas beer gear we expect this unusual holiday accessory to disappear fast.
Unfortunately the Christmas tree and Miller Lite keg are not included with purchase, so you’ll have to handle that yourself.
The new beer keg Christmas tree stand comes as Miller Lite wrapped up an impressive third quarter, where it grew net sales by double digits, Molson Coors CEO Gavin Hattersley told analysts during the company’s quarterly earnings call.
“We have fantastic momentum behind Miller Lite right now,” he added.
So we guess it’s officially Beery Christmas time!
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