It was inspired by The Nutcracker, which is always enjoyable around the winter holidays, as is lots and lots of beer.
Here’s the deal…
With Thanksgiving now behind us, it’s officially time to start hyping Christmas gear. And Miller Lite, who take their holiday beer gear seriously, has introduced another beer-brained twist on your favorite holiday traditions.
You’ve heard of a nutcracker, but have you heard of a Beercracker?
Meet the Miller Lite Beercracker, a must-have seasonal accessory that cracks open your Miller Lite with ease and festive flair.
A Miller Time twist on a holiday classic, each Beercracker is meticulously fashioned with iconic details like:
- Beer barley boots (gotta have that!)
- A pilsner foam cape (that too)
- Hop leaf buttons (yes please)
- Two handy beer openers – one in its mouth and one on its removable hat (that open both bottles and cans)
“The holiday season is all about bringing friends and family together to celebrate good times and holiday traditions with the great taste of Miller Lite,” said Ann Legan, Vice President of Marketing for Miller Lite….
“Last year we introduced the Miller Lite Christmas Tree Keg Stand which worked as a fully functional keg. The year before, we introduced Beernaments, which hold your can while hanging on your tree, so taking the classic nutcracker and turning it into a Beercracker just made sense as the latest holiday item for Miller Lite to put their Miller Time twist on.”
We’re not sure the world was asking for this, but what the hell, we’re in!
Beginning 11/29, 21+ beer fans can purchase the Miller Lite Beercracker HERE. A limited quantity of Miller Lite Beercrackers will be available for purchase for three days beginning on 11/29, 11/30, and 12/1 while supplies last, so keep checking back for your chance to score one.
If you miss your chance to purchase a Beercracker, no worries, Miller Lite will give you another opportunity to enter for a chance to win a Beercracker beginning on 11/30, when you go HERE.
Want more cool Miller Lite moves?
We’ve got them…