Miller High Life and Tipsy Scoop, a boozy ice cream maker, are teaming up to make ice cream bars infused with the essence of dive bars – peanuts, sticky floors and, naturally, Miller High Life.
“These are premium ice cream bars that are reminiscent of all the scents and tastes of the dive bar that you actually want to taste,” Bob Vydra, associate marketing manager for Miller High Life told Beer & Beyond. “They’re an ode to the High Life – in the form of ice cream.”
“We’ve put together everything we love about dive bars into these premium ice cream bars infused with the Champagne of Beers,” Vydra says.
That includes a chocolate dipping to evoke the dark wood and dim lighting in dive bars:
- a peanut swirl, a nod to classic dive-bar snack;
- a hint of vanilla smoke flavor that invoke dive bars’ distinct smell;
- a swirl of caramel to represent dive bars’ sticky floors (no worn carpet flavor here); and
- a sprinkle of fizzy, carbonated candy to bring Miller High Life’s effervescence to every bite
Available for a limited time, the Miller High Life Ice Cream Bars are sold online through Tipsy Scoop’s and GoldBelly’s websites, as well as at Tipsy Scoop locations in New York.
And from Aug. 22 through Sept. 4, Miller High Life is also offering legal-age beer, ice cream, and dive bar fans, a chance to win the unusual ice cream bars through a sweepstakes.
The Champagne of Beers’ new treat follows a recent ad campaign that shows people celebrating life’s everyday achievements with a High Life in hand, a ritual which, Vydra says, can now be performed with ice cream.
“It’s summer. It’s hot. We think everyone deserves to reward themselves. What better way than with High Life and ice cream?”
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