Michelob Ultra And Usain Bolt Want To Pay For Your Post-Workout Beer

Usain Bolt has opened a ‘running’ beer tab and he wants to cover the cost of your beer when you drop into your favorite bar or restaurant.

Here’s the deal…

Michelob Ultra has partnered with Usain Bolt, the retired Jamaican runner widely considered to be the greatest sprinter of all time, for its “Bolt to the Bars” initiative to get beer lovers back into bars.

And to make that beer run even more enticing, they’re going to pay for your first beer!

Bolt and Michelob Ultra understand that this is the perfect time to gather with friends at the neighborhood bar and toast to a great sweat session. That’s why for one day, on July 24, the legendary sprinter and Ultra want people to head back to their favorite bars to put their post-workout beers on his ‘running tab.’

“I’ve always been someone who has had as much fun off the track as on it, which makes this partnership with Michelob Ultra so perfect,” said Usain Bolt, eleven-time world champion and eight-time gold medalist….

 “I strongly believe in the brand’s mantra that ‘it’s only worth it if you enjoy it’ and I’m thrilled that we are able to join forces on a program that combines the joy in both exercise and sharing a beer with your friends at the bar.”

To put your Michelob Ultra on Bolt’s tab, grab a few friends and bolt to the bar. Then, simply upload your receipt to ULTRABeerRun.com. That’s not so difficult…right?

Once the receipt is validated, Michelob Ultra, the fastest growing beer brand in the United States by share and the No. 2 beer in the industry by dollar sales, Anheuser-Busch, who produces the best-selling brand, will email a prepaid card valued up to $5 to reimburse your Ultra purchase.

Michelob Ultra’s “Bolt to Bars” campaign is supported by this humorous video spot starring the championship runner himself…