“Waste is just a resource out of place.” – Bill Coors
Sustainability has long been part of Molson Coors’ brewing DNA, a heritage that came into its own during Bill Coors’ ‘64 year tenure with the brewery.
But the understanding of sustainability has grown considerably since then as has the technology that can be used to advance those goals. And now the nations’ second largest brewing company has embarked on a massive overhaul of its operation in Golden, CO that will make it one of the most efficient breweries in the world.
Designed to reduce waste by 35%, capture 30% more carbon dioxide and reduce energy usage by 30% this multi-million dollar upgrade will save 100 million gallons of water per year.
The project is expected to deliver millions in cost savings, making the brewery, which produces nearly a quarter of Molson Coors’ beer in the US, more efficient and better equipped for the future.
The colossal overhaul of one of the world’s largest breweries began in October 2020 and involves the construction of new buildings, the installation of state-of-the-art equipment and other upgrades to make the brewery more environmentally friendly, more efficient and safer.
In addition to being good for the planet, Molson Coors’ massive brewery upgrade is also good business. The installation of upgraded equipment and processes will pay dividends for the company and the environment for generations.
“We’ve been in Golden for almost 150 years,” Peter J. Coors, director of the project, known as G150, a nod to the brewery’s 1873 founding by Adolph Coors, told Beer & Beyond. ”Making this significant capital investment in Golden really solidifies the legacy that we have here and sets us up for success going forward.”
“Being a leader in sustainability gives us a competitive advantage in the beer marketplace and the employment marketplace,” Bill Coors added. “We want people to look at us from a sustainability perspective and say, ‘That’s a brand I want to support.’”
We can get snarky about the big beer conglomerates here at American Craft Beer. So it’s only fair that we applaud companies like Molson Coors when they adopt sustainability strategies that could make for a better world!
And here’s what Molson Coors’ competition has been doing…