(Heineken 0.0 / Courtesy Heineken)

We couldn’t successfully navigate “Dry January” without these completely convincing buzz-free options.

And it appears that we’re not alone….

60% of Americans participating in Dry January believe low- and no-alcohol beer helps them achieve their moderation goals according to a recent Morning Consult poll commissioned by the Beer Institute.

Non-alc beer continues to surge globally as well, making up 86% of worldwide sales. The market for no-alc beer tripled in size over the past five years and now more than one percent of total beer volume.

Additional highlights from the poll, which was fielded between January 2-6, 2025, include:

• 60% of Americans say that low- and no-alcohol beer is a good alternative for people who are looking to moderate their alcohol consumption long-term, a two percent increase from 2024.

• When selecting NA beverages, adults 21+ prefer NA beer (22%) to NA liquor (10%) or NA wine (13%).
• Of those participating in Dry or Damp January, they cited improving wellness (49%) and saving money (48%) as the top reasons.

“Beer has always been the beverage of moderation, and that’s even more clear as consumers find ways to balance Dry January with staying socially connected,” said Brian Crawford, president and CEO of the Beer Institute. “Beer lovers across the country are turning to low- and no-alcohol beers as their go-to choice to meet moderation goals.”

“Non-alc beer is the fastest growing segment in the beer industry, consistently growing by double digits over the past few years. This increase reflects a broader consumer recognition in their options when moderating their alcohol intake, without sacrificing flavor or quality,” said Andrew Heritage, chief economist at the Beer Institute. “As the industry continues to meet evolving consumer preferences, we’re seeing this category starting to carve out a share of the market, signaling long-term potential for sustained growth.”

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And since we’re still in “Dry January” mode…

New Beer Alert – The 2025 “Dry January” Edition

Beer Fans Urged To Visit UK Pubs During Dry January

Does Drinking Cannabis Beverages Count As Abstinence During Dry January?

‘Sober Curious’ Movement Accelerates In The US