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(Courtesy Keystone Light)
Well maybe ‘targets’ is an unfortunate choice of words, but clearly Keystone Light’s long-running fall campaign is ’in the hunt’ for rural beer lovers.
Here’s the deal…
Molson Coors’ leading economy beer Keystone Light, is tapping into rural areas in the US with the return of its popular “The Hunt” promotion which gives legal-age beer lovers a chance to find a blaze-orange can that opens the door to some of hunting’s most sought-after merch.
Those who are lucky enough to find one of the elusive orange cans hidden in Keystone Light “The Hunt” 15, 24, or 30 pack sizes, get a chance to win exclusive blaze-orange hunting gear from Keystone Light’s partnership with outdoor lifestyle-apparel company Realtree, including a grand prize pack with Realtree clad e-bike, branded binoculars, a firepit and a ground blind.
“Keystone Light has been running ‘The Hunt’ program for over a decade because it’s so popular,” Matt Lafferty, Keystone light marketing manager told Beer & Beyond. “We’re always trying to connect with rural consumers through shared passions, and ‘The Hunt’ does that.”
(Courtesy Keystone Light)
And this year, Keystone Light is investing even more in “The Hunt,” hiding four times as many blaze-orange cans in the market, giving drinkers more chances to win.
“This year we have about 8,000 cans distributed within our fall-themed packs, compared to about 2,000 last year,” Lafferty says. “We think people are going to be excited to share photos of the new camo pattern on social media, too.”
Even for those who don’t find a blaze-orange can, they still have shot to win other prizes from the Keystone Light partnership with Realtree, like jackets, vests and headlamp beanies, by scanning the QR code found on the brand’s packaging and point of sale pieces.
The Hunt campaign follows a packed year of promotions. In February, Keystone Light unleashed a collection of fishing-themed promotions. And this summer, it partnered with the USO in a program that helped send over 100,000 messages of appreciation to active military service members.
Molson’s Coors’ “The Hunt” campaign is ‘aimed’ at economy beer segment leader Busch Light, providing an alternative to drinkers in a recession. And as the fall hunting season heats up, Keystone Light “ in The Hunt” to keep up the momentum
The Hunt promotion is on now and runs through Nov 3rd and you can find more about it HERE.
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