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Keystone Light Beer is celebrating Independence Day with a special promotion that honors the USO and the military families it serves.
Here’s the deal…
Keystone Light wants to encourage as many people as possible to say “thanks” to America’s active military service members.
That’s why it has partnered with the USO for the Smooth Salute Sweepstakes, a program to encourage legal-aged beer lovers to write messages of appreciation to people serving in America’s military and their families.
And those who complete a letter are entered for a chance to win and see a private concert by country music star Drake White.
“It’s as simple as saying ‘thank you’ to a service member,” said Bill Holland, associate marketing manager for Keystone Light. “Those messages get posted to select USO centers all around the country. And then the person is also entered for a chance to attend a private concert that Drake White is holding for active service members at his barn in Tennessee.”
To celebrate this worthy program, Keystone Light has introduced special patriotic packaging, along with Americana displays.
Keystone Light has also teamed up with White to create this video explaining the project.
Until the end of July, 21+ beer fans can enter the Smooth Salute Sweepstakes by scanning the QR codes found on Keystone Light packaging, point of sale or on Keystone Light’s website.
One grand prize winner will be chosen. He or she will get free travel and accommodation for White’s private concert in Nashville, and can take one 21+ guest.
Keystone Light has worked with the USO multiple times over the past 20 years.
“From the beginning, we worked with Molson Coors’ veterans’ employee resource group to ensure we had a veterans’ perspective on the program,” says Holland. “We were also in lockstep with the USO the whole time.”
(Courtesy Keystone Light / Molson Coors)
The Smooth Salute campaign has already had an enormous response, with the USO reporting that it has received over 50,000 messages.
“We deeply appreciate Keystone Light’s support of the USO and the people who serve in the U.S. military,” said Brian Cowart, chief marketing and development officer for the USO. “While we all don’t serve in our nation’s military, we all can certainly support those who do and their families. Keystone Light’s campaign has made it easy to send a ‘thank you’ to local service members.”
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