Turkey trots, regional races that takes place around thanksgiving are a thing. The attraction is obvious, participants take on a long-distance calorie-burning run and in doing so get to rationalize pigging out on Thanksgiving…But now there’s also FREE BEER.
This year Michelob ULTRA, which positions itself as an active lifestyle and more health conscious brand, is celebrating the more than one million Americans who get their fitness in before the feast begins, by rewarding the nation’s Turkey Trotters with free beer.
And no matter what you think of the best-sealing brand from a craft beer perspective it totally makes sense around Thanksgiving, when juggling your caloric intake.
At 2.6 grams of carbohydrates and 95 calories, Michelob ULTRA is lower on both than the country’s best selling beer, Bud Light, which sits at 6.6 grams and 110 calories per serving.
Which help to explain Michelob ULTRA’s impressive growth ( it’s the fastest-growing domestic beer in the country!), and why Good Beer Hunting calls it “arguably the most important American brand since Miller Lite and Bud Light debuted around 40 years ago.”
And always ready to play into sport and fitness activities, Michelob ULTRA is tying its brand into many of this week’s more than 1,300 turkey trot races being held nationwide, by offering guiltless free beer to those who participate in the largest run of the year.
“Running is a passion point for our drinkers and we’re excited to bring a new reward to what’s become the biggest race day of the year by toasting Turkey Trotters across the country,” said Azania Andrews, vice president, Michelob ULTRA. “Thanksgiving is a day of gratitude and indulgence with friends and family, and we are excited that ULTRA is a way to bring balance to the table.”
Here’s what to do…
Turkey trotters, 21+, are being invited to participate in select markets across the country by following @MichelobULTRA on Twitter or Instagram and sharing a photo from their ‘turkey day’ run using #WillRunForBeer. And when you tag that post @MichelobULTRA and they’ll send you a free beer coupon with a special Drizly redeemable promotion code.
So if you’ve decided to trot on Thanksgiving, why not free beer? And you find out more about this thing HERE.