Friends of the Earth, Stroud Brewery and Toast Ale have joined forces in the United Kingdome on a new beer that celebrates the potential for “sustainable” brewing.
Here’s what we know…
Crafted at Stroud’s organic brewery in England, using unsold organic bread from a local Bakery which would otherwise just have gone to waste, Flour Power is the ultimate sustainable beer statement, the result of the movements’ biggest advocates efforts to “support the environment and reduce their carbon footprint.”
According to the Drinks Business the “heavily hopped, organic amber ale,” is the latest step in sustainable brewing, an effort that was first championed by Toast Ale in 2017 and is continuing to pick up steam in Europe as well as in the US.
In an emailed statement Mike Birkin from Friends of the Earth explained that the new collaboration proves a point…
“With Flour Power we’re aiming for a craft ale that proves that the things we enjoy can be produced in more considerate, sustainable ways”
“The climate change situation can seem dire, but the solutions are out there and some are on display right here with Toast Ale and Stroud Brewery. We hope to see more businesses, including further breweries, respond to the climate emergency.”
And Chloe Brooks, the production manager of Stroud Brewery in in Gloucestershire echoed Berkin’s earth-friendly sentiment…
“Stroud Brewery is dedicated to producing great organic beers with production helping to support local farmers and the ecosystems they manage. The organic standards we adhere to support our ambition to be a business that cares for people and planet.”
Chris Head, the collaborations manager at Toast Ale, was all about it too…..
“At Toast Ale, we’re reviving one of the oldest traditions in the world by using surplus bread as a grain for beer.”
“In the UK, (an estimated) 44% of bread is never eaten. We’re on a mission to change that by working in partnership with breweries and bakeries all over the world to create great-tasting beers that are better for the planet.”
“We’re incredibly proud to partner with Friends of the Earth to raise awareness of climate change and to support the great work they do. Food production, one-third of which we waste, is one of the biggest contributors to climate change, so they are a powerful ally to our mission.”
Friends of the Earth spans 75 countries, with roughly 5,000 local activist groups and over 2 million members and supporters worldwide. And 5% of the proceeds from Flour Power’s sales will be donated to that organization’s climate campaign.