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“The bottom line is that climate change makes beer taste bad and cost more.” – New Belgium CEO Steve Fechheimer
New Belgium Brewing’s Fat Tire brand has established a serious commitment to climate action. And with the mid-term elections nearing in the US, Fat Tire is asking its fans to stay involved by signing the Beer Drinker’s Climate Declaration at DrinkSustainably.com.
People who sign the Beer Drinker’s Climate Declaration can then contact their elected officials directly through Fat Tire’s digital action center to protect beer by supporting strong climate policy at the federal, state, and local levels.
With sustained investment to organize and mobilize beer lovers in the coming years, Fat Tire believes the “beer vote” could eventually make a real impact in future elections – starting with the midterms on Nov.
This from New Belgium…
“You can’t make beer without water and crops, and both are being hammered by a changing climate. While historic forest fires, extreme heat, and floods damage water supply and ruin barley and hop harvests — the straight line between climate change and a world without beer is imminent.”
“As climate change disrupts water supply and global agriculture, the economic effects will be felt even in the beer aisle,” said New Belgium CEO Steve Fechheimer. “If we don’t collectively act now to solve the greatest disaster of our lifetime – the climate crisis – beer, along with staples like coffee and rice, will be out of reach for many Americans.”
Fat Tire’s Only Planet with Beer campaign comes after last year’s Torched Earth release, a less-than-stellar-tasting beer made only with ingredients from a climate-ravaged future.
And last January, Fat Tire released Point of Snow Return to call on the International Olympic Committee (IOC) to require companies seeking to sponsor the Winter Games to work to protect the Games’ future, too.
In 2020, New Belgium announced that Fat Tire had become America’s first certified carbon neutral beer – and the entire company committed to certify all brands carbon neutral by 2030 and reach net-zero by 2050 through its own rigorous climate plan.
“The bottom line is that climate change makes beer taste bad and cost more, and the future of our favorite drink depends on protecting the only planet with beer,” added Fechheimer. Beer drinkers have an opportunity to become a powerful force for protecting our planet if we can raise our voices together.”
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