Sustainability and earth-friendly initiatives are now part of craft beer’s ethos and New Belgium Brewing is lending a hand to help other breweries go carbon neutral with a new Carbon Neutral Toolkit.
The detailed resource, which comes after hundreds of hours of work and significant financial investment from the brewery, is designed to help other small- and medium-sized breweries measure their carbon footprint and take steps to make their businesses carbon neutral by supporting the highest impact greenhouse gas emissions reduction initiatives available.
The Carbon Neutral Toolkit comes nearly one year to the day since New Belgium’s flagship Fat Tire Amber Ale became America’s first certified carbon neutral beer and New Belgium announced a commitment to make the entire company – across all operations – fully carbon neutral by 2030.
It also comes on the heels of the release of New Belgium’s Torched Earth Ale in April, when New Belgium called on other companies to join them in taking meaningful and measurable actions against the catastrophic impacts of climate change.
“As a medium-sized company, New Belgium can only have a medium-sized impact. We know how important it is for businesses to work together to help solve the climate crisis – and drive business growth as a result,” said New Belgium CEO Steve Fechheimer….
“Rather than keeping the rewards of our carbon neutral investments to ourselves, we’re giving away our Toolkit as an invite to other brewers to join us. We’re inspired to see brewers like Sunday Beer who have already joined us in a commitment to strong climate action and we’re excited to support and celebrate whichever brewery will be next.”
Brooklyn-based Sunday Beer Co. has already announced its commitment to become certified carbon neutral, in part thanks to New Belgium’s example. And with the release of their step-by-step carbon neutral toolkit, New Belgium hopes more will follow.
“Having fun and being responsible to the environment have been a couple of Sunday Beer’s core principles from our founding, but as an effort to continue to do better, we were inspired by New Belgium’s leadership in the space and have become Carbon Neutral certified in 2021,” said Eric Schulz, Co-Founder Sunday Beer Co. “We’re excited to be a part of this movement and with Fat Tire’s new Carbon Neutral Toolkit as a great tool, we think this is just the beginning.”
For breweries looking to take action on climate change, New Belgium’s toolkit outlines how to:
- Measure your carbon footprint and set a strong carbon neutral goal
- Reduce greenhouse gas emissions and purchase high-quality carbon offsets
- Advocate for strong climate policy
- Earn carbon neutral certification
For more information and to check out New Belgium’s Carbon Neutral Toolkit yourself you’ll need to go HERE.
New Belgium was co-founded 30 years ago by a social worker, Kim Jordan, who built the company the only way a social worker would: People first. Now under new ownership, (New Belgium was acquired by Lion, an Australian subsidiary of Japan’s Kirin Holdings in 2019), the Fort Collins, Colorado-based brewery company continues to embrace this principle.
And New Belgium’s Carbon Neutral Toolkit is the latest example.