The Craft Beer Marketing Awards (CBMA) was established to give recognition to the best of the best in the marketing realm of the brewing industry. Its creators felt the time had come to recognize the talent behind the innovative planning, design and packaging that makes the craft beer culture so rich and unique.
Founded by Jim McCune and Jackie DiBella in 2019, the awards ceremony was supposed to take place at the Craft Brewers Conference which was scheduled for last April in San Antonio, TX but the coronavirus put an end to that event as well and plans began immediately for a virtual CBMA presentation.
Presented by Hillebrand, the CBMA LIVE virtual ceremony will take place on Tuesday, June 16. The ceremony is open to the public, so if you care about beer marketing, (and with almost 8000 US breweries currently online you should), you can view the inaugural presentation on Facebook LIVE and Zoom at 4 pm ET.
The first awards program of its kind in the USA, the CBMAs began accepting entries in the fall of 2019. It has received entries from nearly every state in the country, as well as from Mexico and Canada.
The official trophy of the CBMAs, the “Crushie” was designed and manufactured by the same Manhattan-based designer awards firm that created the prestigious Emmy Award and the MTV “Moon Man” statuue.
The Crushie trophy is sculptured to depict a heavily tattooed arm crushing a beer can as a representation of how breweries are “crushing it” with their unique and creative beer marketing and branding.
The 2020 CBMAs consist of 30 categories that cover all aspects of brew marketing – from labels to logos and tap handles to taprooms. Entry was open to anyone involved in marketing within the brewing industry and breweries, their agencies, designers, and marketing partners were invited to enter their top work.
Some of the award categories include:
- Best Can Design
- Best Tap Handle Design
- Best Original Video
- Best Merchandise Design
- Best Use of Social Media
- Best Website Design
- Beer Marketing Wild-Cards, like Coolest Taproom
The CMBA’s were overseen by one of the largest judging panels ever assembled including prominent artists like Ralph Steadman who has designed most of Flying Dog Brewing’s brilliant labels. (Full disclosure American Craft Beer was also one of the judges.)
The judging process of the CBMAs was robust, intensive,nand credible and you can check out the full panel of judges here.
For the purposes of time, all Platinum, Gold and “People’s Choice” winners of the “Crushie” will simply be announced during the virtual ceremony.
A full list of winners will be posted on the CBMA website after the ceremony….