Plastic six-pack rings are a nightmare. They trash oceans, ensnare sea life and will outlast all of us…
And in effort to counter the ecological waste associated with this troublesome kind of packaging Corona has introduced “Fit Packs,” an interlocking beer can design that won an award Monday at the Cannes Lions International Festival of Creativity in France.
The design, which was created in collaboration with advertising agency Leo Burnett redesigns the cans themselves so that so that the bottom of each can screws into the top of another creating a tower of cans that can go 10 cans high, eliminating any additional packaging altogether.
Corona brand director Clarissa Pantoja told the Mexico News Daily that ”the company hopes not only to eliminate its own use of plastic, but to revolutionize the entire beverage industry’s approach to packaging.”
Corona will be making its blueprints for the interlocking cans open source so that other companies will adopt the Fit Pack concept and also help reduce plastic’s impact on the environment.
Corona’s interlocking cans are but the latest step in a growing movement to eliminate plastic six-pack rings.
Last year working with Parley for the Oceans, Corona explored replacing the plastic in the six-pack rings with a biodegradable product. But the pilot program, which took place in Tulum Mexico earlier this year, found that using the experimental plastic-free rings made from plant-based biodegradable fibers still generated more waste than expected.
Carlsberg has announced that it would be replacing traditional plastic 6-pack rings, with tiny dots of glue binding the cans together that won’t trash the world’s oceans or entangle its sea life.
Already on retail shelves in the UK, Carlsberg’s “Snap Pack” hopes to reduce the amount of plastic used in traditional multi-packs by up to 76%, and the company’s overall global plastic usage by more than 1,200 tons.
And Guinness, which is owned by Diageo, has announced that it will be replacing the plastic rings with cardboard packs, which are sustainably sourced, recyclable and fully biodegradable.