Coors Banquet Beer Looks To Fund Worthy Entrepreneurs

Coors Brewing is celebrating its 150 year legacy with a new campaign that will help support some of America’s small businesses.

Here’s the deal…

When one thinks Coors, more times than not, its flagship Coors Light brand comes to mind. That’s not surprising, after all it’s the second bestselling beer in America, and has been for a while.

But there’s another Coors brand with a rich western heritage and fanatic cult following, Coors Banquet Beer, which has been brewed exclusively in Colorado for almost 150 years.

Originally brewed for Colorado gold and silver miners to enjoy after a hard day’s work, Coors Banquet has been a part of history and pop culture for a century and a half.

The iconic stubby bottle was even smuggled across the country before it became available east of the Mississippi in 1981. A known favorite among rock stars, actors, cowboys and presidents, Coors Banquet honors the same brewing tradition since its start 150 years ago.

And now Coors Banquet, an American start-up if ever there was one, is looking to help other American start-ups make it.

In celebration of Coors Banquet’s long-standing brewing legacy and to help other businesses create their own, Banquet is daring business owners to “Kick Start Your Legacy” through the first-ever Coors Banquet Legacy Fund, just in time for National Small Business Day on May 10^th.

Through this fund, Coors Banquet will give away a total of $150,000 to entrepreneurial small businesses pursuing their own lasting legacies.

“We found only roughly 50% of crowdfunded projects actually reach their funding goal, and that’s a lot of legacies that never had the chance to get started,” said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands.

“The Coors Banquet Legacy Fund will help entrepreneurs of the next generation get one step closer toward their goals by providing funds to help make their business dreams a reality.”

Starting now Coors Banquet will accept US-based submissions that meet the criteria and uphold the brand’s values, like the willingness to persevere through hardships and a commitment to making a positive impact in the community.

Not only will the heritage brand help businesses secure resources with the Coors Banquet Legacy Fund, where 15 entrepreneurs will receive $10,000, but they’ll also help business owners celebrate with $500  in beer money for them and their backers.

Entrepreneurs can apply and submit their businesses vision for consideration HERE. Submissions will close on May 24, at 11:59pm CDT. Owners of US-based businesses must be 21+ to submit.

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(All image credits: Molson Coors)