The Covid-19 lockdowns brought out the crazy in people, but companies weren’t immune either, like cascading cans of its Busch Light Apple to earth from a helicopter at top secret US locations. Here’s the deal...
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The Covid-19 lockdowns brought out the crazy in people, but companies weren’t immune either, like cascading cans of its Busch Light Apple to earth from a helicopter at top secret US locations. Here’s the deal...
The polarizing beer ad aired during Super Bowl XLIX back in 2015 and if ever there was an ad that Anheuser-Busch (who are usually so good at these kinds of things) probably wishes they could take back, it’s this one
In an effort to craft new and exciting beer products, breweries sometimes go extreme lengths.
The 39th President of the US, who passed away at the age of 100 on December, 29th, will be remembered for a lot of things, but laying the groundwork for what has become the craft beer industry might not be the most obvious.
NEWBrew was but the latest beer made with sewage water...
In 2023 the Guinness Storehouse in Dublin was named a “World’s Leading Tourist Attraction” beating out iconic locations like The Great Wall of China and Machu Picchu. Here’s the deal…
Thousands of kegs of unused beer went bad back in 2020, thanks to a global pandemic, forcing breweries to come up with creative ways to get rid of them. And Guinness certainly did…
It was kind of a big deal…Providing brewers on the other side of the globe with access to hops in their purest form was a huge get for Korean craft brewers that allowed them to produce fresh hop ales.
And here are three beers that had their own starring roles in some very big Hollywood films over the decades....
Beer commercials have been a staple of television advertising for decades, blending humor, memorable characters, and catchy slogans that have, over the years, become part of our pop-cultural DNA. And here are ten classic beer commercials that have stood the test of time.
Saving a craft beer institution as storied as Anchor Brewing definitely qualifies as a “Great Moment in Brewing” But by a yogurt billionaire? Really? Here’s the deal…
"Think of lions and tigers making a super-baby.” – Dr. Jan Steensels, Leuven Center for Microbiology
In September of 2023, Bill Gates, Microsoft Founder and one of the world’s richest men, made a $95M on Bud Light, a brand that was still reeling from its short-lived relationship with Trans activist, Dylan Mulvaney
A beer’s foamy head is more than simple presentation. A beer’s head is intrinsic to the drinking experience, And now researchers in Japan have found that an ample beer head increases a beer’s flavor.
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A beer’s foamy head is more than simple presentation. A beer’s head is intrinsic to the drinking experience, it’s part art and part science and it doesn’t happen accidentally...
One thing’s for sure, most people don’t generally drink beer to remove kidney stones, but a kidney transplant physician is suggesting that maybe we should.
With New Year’s Eve just days away, we thought we should address the elephant in the room, the dreaded hangover…and how they can wreak even more havoc as we age.
Hops generate both a beer’s taste and its aroma. And now researchers at Oregon State University have found that it’s possible to alter a beer’s aromatics using synthetic biology that doesn’t involve hops.
Hey this is great news. Turns out that beer in the shower is more than a guilty pleasure. Here’s the deal...
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With New Year’s Eve just days away, we thought we should address the dreaded hangover…and how they can wreak even more havoc as we age.
Researchers are working with the European Union, as part of the Aromagenesis project, to maximize yeast’s potential, develop new flavors and help brew the next great beer.
Researchers from the University College London and the University of Gloucester are asking the United Kingdom’s beer drinkers to step up in the name of science.Yes it’s true. Here's the deal...
How come we’re not surprised to learn that science is now confirming what many of you have long known, that a beer (or two) can help you fend off a hangover’s headache?
Twin Leaf Brewing Partners with Asheville Museum of Science for a Double Bottle Release: Bourbon-Barrel Aged and Stainless-Steel Aged Mass Extinction Imperial Stout ASHEVILLE - Twin Leaf Brewing is teaming up with the Asheville Museum of Science (AMOS), previously known as [...]
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Craft beer drinkers know all too well the alluring aroma of hops being released on a fresh pour of an IPA. How can the hops in this IPA be so complex and taste like nothing I've ever had before?! They're just hops, right? I asked this among many other hop-related questions in my interview with world-renowned OSU Fermentation Science Professor Tom Shellhammer.
Did you know that the fermentation process of beer emits quite a bit of CO2? If you're a homebrewer or go on brewery tours often, you know that the bubbling air lock or the bucket next to the giant fermenter at a brewery is helping to manage the CO2 emissions. Breweries often try to exist as sustainably as possible - giving away spent grain to local farmers, heat-exchanging mash tun water, and even installing solar energy panels. But what about the CO2 emissions?
