Budweiser Celebrates Bars Reopening With Cute Puppies And Clydesdale Horses

And who doesn’t love a good bar?

Not that there’s anything wrong with cute litte puppies and horses either.

Here’s the deal…

Bars are finally opening their doors again, and Anheuser-Busch is celebrating things with an endearing commercial called “Reuniting with Buds” that returns the cute little Labrador puppy, and his Clydesdale horse friends, which made their debut in a 2014 Super Bowl spot entitled “Puppy Love.”

The timing couldn’t be better for the many of us finally crawling out of our homes and reintroducing ourselves to friends. In fact this commercial, which celebrates bars reopening made a brief appearance in June 2020 before it was pulled as COVID-19 numbers soared.

It’s not Budweiser’s fault that the pandemic has shown staying power and that the government shutdowns, which was supposed to last only two weeks, has gone on for more than a year. And only now are things (fingers crossed) looking like they might be actually opening up.

For that reason alone this commercial is something to cheer….

The commercial, which is set to Queen’s “Don’t Stop Me Now,” was released Tuesday and has already racked up nearly 100,000 views across Facebook, Twitter and YouTube.

“For us, there isn’t a more iconic duo than the Clydesdales and Budweiser puppy that spread joy, and the goal of this ad was to celebrate their reunion after months apart,” Monica Rustgi, Budweiser’s Vice President of Marketing, told TODAY Food…

“As the entire country slowly starts to reopen and share this very same excitement of getting together, we wanted to also remind people that we must reunite with our buds safely, by following state and local guidelines.”

During the pandemic, Anheuser-Busch, donated $1 million to the U.S. Bartenders Guild’s Bartender Emergency Assistance Program for its COVID-19 Relief and Response Program.

To support the COVID-19 vaccination effort the company is sending those who’ve been vaccinated $5 to buy their first beer out, on them. To participate in the Beer on Bud campaign, you’ll have to register for the company’s My Cooler Rewards program if you’re not already a member.

And just like a similar program introduced by Samuel Adams, you’ll need to upload a photo of your vaccine sticker or another image showing you’ve been vaccinated (like a photo of you at a vaccine site) to get that beer money.

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All images courtesy Anheuser-Busch