In a recent social media post, Tik Tok influencer Dylan Mulvaney explained that “Trans people like beer too,” but we expect their beer of choice is no longer Bud Light.
Here’s the deal…
Bud Light is continuing to feel a backlash that refuses to die following its partnership with Dylan Mulvaney, a transgender influencer whose image was put on a Bud Light beer can to celebrate “365 Days of Girlhood.”
The initial Dylan Mulvaney announcement took place on April 1 (ironically April Fool’s Day) and in spite of Anheuser-Busch’s desperate efforts to put the matter to bed the brand has been experiencing serious sales declines ever since then.
By the end of May Bud Light was dethroned as the nation’s #1 beer by Modelo Especial, a Mexican beer brand that’s part of the Anheuser-Busch family everywhere in the world except in the US, where it brewed south of the border by Constellation Brands who sell it in the US.
Throughout this entire meltdown Trans influencer Dylan Mulvaney has kept a low profile, refraining from comment on working with Bud Light, that is until now…
In a video posted on Instagram and TikTok, with the caption, “Trans people like beer too”, Mulvaney said that Anheuser-Busch InBev, home to Bud Light, had not reached out since the backlash…
In the social media video post Mulvaney (sporting newly blonde hair) argued that Bud Light’s lack of support allowed “customers to be as hateful and transphobic as they want” adding that she “should have done this video months ago,” but was “scared of receiving more backlash.”
“For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all. I’m not telling you this because I want your pity. I’m telling you this because if this is my experience from a very privileged perspective, know that it is much, much worse for other trans people.”
Mulvaney added that “she is a customer too” and has “lesbian friends who could drink some of those haters under the table.”