This from Watt’s update…
2020 was without a doubt the toughest year in our 13 year history. By a long, long way. A tempestuous rollercoaster of emotion. C-19 descended our world into a chaos that would have been completely unimaginable at the start of the year. Yet somehow, through the darkness we managed not only to survive but also to show that business can be a force for good as we fought our way through the storm.
The last 12 months were just like being a start up again. In a startup you can easily go from celebrating your biggest success one moment to fighting to stay alive the next. High highs, low lows and incredibly high stakes. In a start-up you also make big bets, you put everything on the line for what you believe in and then you do it over and over again. We had to do that throughout 2020.
To grow our overall revenues by 10% despite the fact that the vast majority of our 100 bars were closed for huge chunks of the year (this was budgeted to account for 40% of revenue in 2020) and the global on-premise market was essentially closed is without doubt the most significant achievement in our short history.
The aftermath of C-19 is going to be a brave new world. The impact of the pandemic is going to accelerate the pace of change and we will see more change in the second 6 months of 2021 than we have seen in the previous 10 years.
My dad, who has spent over 60 years on the north Atlantic, always says to me that it is only in times of real adversity that you see what someone is really made of.
I like to think that in 2020 we showed the world what BrewDog was really made of. We are determined to make sure we do the same in 2021 as we look to really take the fight to big beer and set a new global benchmark in sustainability.
Other Highlights from 2020 included:
- Hazy Jane sales up by 1,115%
- Introduced BrewDog Tomorrow, the company’s new sustainability mission
- Opened new 19,000 sq. ft. DogTap venue at its production brewery in Scotland
- Appeared in the Sunday Times Fast Track 100 for the 10th consecutive year
- Shipped a record 800,000 HL of beer
- Opened BrewDog Shanghai
- Grew the Equity Punk community to more than 200,000 worldwide