BrewDog CEO Responds To ‘Criminal Campaign’ Against Brewery

BrewDog CEO Responds To ‘Criminal Campaign’ Against Brewery

|March 16th, 2022|

(BrewDog Founders James Watt and Martin Dickie)

James Watt, the co-founder and chief executive of BrewDog, is responding to his having hired investigators to look into what he calls a “criminal campaign” against the brewery

Here’s the deal…

On January 24 , BBC Disclosure (think 60 Minutes but with a British accent) debuted a documentary entitled The Truth About BrewDog, which started what Watt calls a 2 year-long coordinated campaign of online harassment, defamation, blackmail, significant fraud, and malicious communications.”

On March 14, The Guardian reported that Watt had hired private investigators to find out who was spreading what he sees as false and damaging allegations against him, co-founder Martin Dickie and the company, and he took to Linkedin to defend his actions and the now global craft brewery.

And because we like him and feel he deserves to be heard we have duplicated and edited version of his post below…

[box type=”shadow” ]

Hey Everyone

Some of you will have seen the story in The Guardian today. These stories and the attacks on myself and the business are of course a distraction.

Despite that, we remain hugely committed and excited about the opportunities ahead of us. I am absolutely passionate about making sure we are the best employer we possibly can be and to that end we are making some significant announcements shortly.

However, you all deserve a bit more of an explanation as to what is actually going on here. I regret having to comment on this publicly, but it’s clear that the attacks on us are not going to stop.

I have been subject to a 2 year-long coordinated criminal campaign of online harassment, defamation, blackmail, significant fraud, and malicious communications. This campaign began when appalling lies about me were sent by third parties, operating through troll accounts, to a large number of my social media connections. In their own words they have been working together on ‘a plot to bring James down’.

We subsequently engaged the services of digital investigative specialists to seek to identify the source of these damaging and false allegations and identify the individuals who defrauded me. As a direct result of those actions, and following a court order obtained from the High Court based on written evidence, we were able to identify individuals involved.

I have a duty to act in the best interests of the company, our employees and investors: this duty extends to protecting the business from malicious individuals who wish to cause us harm.

The objective of our enquiries was to understand the extent of the campaign against us and to take appropriate legal action to bring it to an end. Given that there are criminal proceedings, I am obviously not allowed to comment further.

Criticism of our business is fine and often warranted – I fully accept that. Colluding in illegal activity to damage me or the business is not.

Whilst the last few months have been tough, I’ve never been more motivated to support and lead the continued development of this amazing business and our fantastic people.

This was never about money for myself or Martin. Ever. We could have cashed out years ago, never bought the Lost Forest, never signed off a further £70m+ investment this year alone. It’s about doing something different and building a business we are proud of and I’m sorry that there are a handful of people on a criminal mission to bring us down.

However, I remain excited about what we can build as a team over the remainder of 2022 and beyond.

Hold Fast…James [/box]

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(All image credits: BrewDog)

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