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Boulevard Brewing is going Hollywood with a new beer/film partnership promoting Paramount Picture’s sequel to A Quiet Place, a 2018 science fiction/horror film directed by (and starring) John Krasinski.
Here’s the deal…
Kansas City-based Boulevard Brewing Boulevard Brewing has announced a new packaging tie-in to help paramount pictures promote A Quiet Place Part II, a sequel to one of the best films of 2018 and maybe one of the best horror films of the decade.
If you enjoy thrillers (especially sci-fi horror thrillers) and you’ve not yet seen A Quiet Place…you need to. It’s currently available on Hulu.
It tells the story of a family hiding away in the woods after the world has been invaded by blind yet deadly creatures from outer space that hunt by sound. If they hear you, they hunt you. And if they hunt you, you’re already dead.
In lesser hands it could have been B-movie joke. But John Krasinski along with his real life wife, Emily Blunt, created an intimate and personal story of a family trying to survive in apocalyptic conditions. It was both touching and scary as hell.
And now with A Quiet Place Part II scheduled to hit theaters nationwide on March 20th, Boulevard is introducing a new packaging format for its popular Tank 7 beer and rolling out an exclusive, limited-edition four-pack of 16oz cans featuring imagery tied to the highly anticipated sequel.
To mark the occasion (Tank 7 in cans for the first time ever) and the Paramount partnership, Boulevard’s new campaign invites fans to “Enjoy the thrill, if you dare” by cracking open a can of its award-wining Saison.
“As fans of the first film, our team was thrilled to collaborate with Paramount by connecting the sequel to one of our most beloved beers,” said Natalie Gershon, Vice President of Marketing for Boulevard Brewing. “The film and the beer are both scary-good, and Tank 7’s distinctive taste makes it the perfect complement to all sorts of foods—including popcorn!”
Written and directed by John Krasinski, Quiet Place Part II, stars Emily Blunt, Millicent Simmonds and Noah Jupe reprising their roles from the first film. Cillian Murphy and Djimon Hounsou also join the cast this time around.
Boulevard’s new alliance with Paramount Pictures is hardly the brewery’s first foray into Hollywood…
In 2019 Boulevard Brewing partnered with 20th Century Fox to help promote Dark Phoenix, the 12th installment of the popular X-Men series and the studio’s first collaboration with a craft brewer. As part of that alliance Boulevard’s Space Camper Cosmic IPA was named the official craft beer for the film which debuted nationwide last June.
