Since today is President’s Day and most of you are just goofing off…we thought we’d showcase (and grade) some of craft beer’s more entertaining presidential beer labels…so now you can tell your neighbors that you actually did something patriotic today.
Blue Point Colonial Ale
Blue Point Brewing took a traditional track with the label for their historically accurate recreation a brown ale recipe that was unearthed in George Washington’s military manuals. We find the label design to be a bit sedate and almost respectful to a fault, but it’s not like the guy was a party-animal. (Presidential Label Grade: C+)
Avery Ale to the Chief!
Originally brewed back in 2009 to celebrate Inauguration Day, and smartly returned for a third term last fall, Avery also took a traditional approach to its imaging, but had the good sense to insert a little contemporary humor, (the Avery stamp seen as part of the Founding Father’s Declaration of Independence). And it’s also a very decent beer so we’re upping our grade. (Presidential Label Grade: B)
Half Moon Alection
Last fall Half Moon Bay Brewing released an election IPA with Hillary Clinton and a Donald Trump on competing labels that was kind of an interesting idea. (Presidential Label Grade: Concept B+, Execution B-)
21st Amendment Brew Free or Die IPA
From concept to execution 21st Amendment’s family of politically themed beer and the artwork that graces their cans pretty much sets the standard for melding craft beer’s creative ethos with brilliantly humorous presidential imagery. Orchestrated by the team at TBD Advertising, the graphic design for their Brew Free or Die IPA is the best of the best! (Presidential Label Grade: A+)
21st Amendment Brew Fireside Chat
Another great example of 21st Amendment’s political and graphic sensibility is Fireside Chat, their delicious spiced winter ale. (Presidential Label Grade: A)