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(Courtesy Anheuser-Busch)
Bud Light & Budweiser are welcoming in the advent of “grilling season” with a hilarious “Grilling Live” spot, limited edition cans and a chance for one lucky winner to grill with a sports icon.
Here’s the deal…
On May 15th Anheuser-Busch, home to both Bud light and Budweiser, welcomed in summer with a brand new promotion inviting fans to celebrate the official sport of the season and “Grill Like a Pro.”
This new campaign brings together some of the biggest sports names, from partnering with ESPN in a fun new ad starring NFL icon Emmitt Smith, to an opportunity for a lucky winner to experience the ultimate grilling experience with sports pro Ken Griffey Jr. at Traeger Grills HQ.
“Grilling Live” Bud light & Budweiser’s new spot features Pro Football Hall of Famer Emmitt Smith alongside well-known ESPN sportscasters Mike Greenberg and Eduardo Perez as they report grilling play-by-plays, offer their analysis from behind the desk, and interview contestants from a backyard BBQ.
(Courtesy Anheuser-Busch)
“I’ve competed at the highest level, but nothing beats getting behind the grill every summer with a Bud Light in hand,” said Smith. “I got to bring that expertise to the broadcast booth alongside ESPN legends Mike Greenberg and Eduardo Perez to showcase how we can all Grill Like A Pro. Catch us on ESPN all summer long, making grilling easy with help from our friends at Bud Light.”
And 21+ beer/sports/BBQ fans can go HERE for an opportunity to experience the ultimate grilling experience with sports pro Ken Griffey Jr. at Traeger Grills HQ.
Bud Light and Budweiser will also give away $1 million in beer money and grilling gear throughout the summer, so there’s that too.
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