(courtesy Anheuser-Busch)

On November 3^rd Anheuser-Busch pulled the switch on its annual Brewery Lights event, a holiday extravaganza that mixes beer with a little bit of Disneyland at the absolute best time of year.

Now in its 40^th year, “Brewery Lights at the Anheuser-Busch’s St. Louis Brewery” attracts thousands of families from all over the Midwest to marvel at more than a million twinkling lights, fire pits and more.

A visit to Brewery Lights in 2025 includes…

New* All-inclusive Speakeasy experience set within a private, heated indoor space inspired by the early 1900s. Hidden behind restored architecture from 1919 lies a room unseen to the public for more than 40 years—once a private hospitality haven, now quietly revived for those curious enough to find it. Step back in time to the Prohibition era and discover its secrets within.

A state-of-the art light showwith music extending the full length of the brewery and two dazzling 50-foot-tall dancing, digital holiday trees plus a new light tunnel

A 7:30 p.m. festive nightly paradefeaturing the world-famous Budweiser Clydesdales, a 20-piece marching band, a trolley, vintage truck, branded vehicles, and decorated floats

Enhanced and expanded nightly showsby local performers including carolers, and a light-up Clydesdale hitch and 19-foot-tall, illuminated Clydesdale statues

Guided festive tours of the brewery, as well as self-guided tours of the historic Old Lyon Schoolhouse Museum featuring never-before-seen artifacts from the Anheuser-Busch archives

An expanded Kids’ Winter Wonderlandfeaturing two rides plus a free train ride and live DJ with a light-up dance floor

There will also more cocktail options for guests 21+ including  Cutwater Espresso Martinis, Cutwater Spiked Hot Chocolate, Cutwater Peppermint White Russian, and other food and drinks available for purchase.

(Courtesy Anheuser-Busch)

There’s also VIP Fire Pit packages featuring preferred parking, VIP entrance, complimentary beer and soft drinks, fire pit seating, s’mores kits, gift shop discounts, live music and access to a heated hospitality tent with private restrooms

To provide a memorable experience and to ensure manageable crowd sizes, nightly attendance is limited to 6,300 guests.

To ensure availability and quick entry, guests are encouraged to purchase tickets in advance ($12 for adults, $7 for guests 6-20, and admission for children 5 and under is free).

“Brewery Lights is a St. Louis holiday tradition that can’t be missed,” said Colleen Lucas, VP of Community Impact at Anheuser-Busch. “Being a member of the St. Louis community has been a core part of our identity for over 165 years, and we love opening our home to visitors during this special time of the year. There’s no better place to celebrate the holidays than with friends, neighbors, and family on the historic streets of our St. Louis Brewery.”

As in previous years, a free drive-thru experience is available on the following evenings: Nov. 25, 26, 27 and Dec. 2, 3, 16, 17, 18 and 18. On these nights, the public is free to enter and exit Pestalozzi Street at the main gate located at Busch Place and Arsenal.

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(All image credits: Anheuser-Busch)