A leading supplier of wine, spirits and RTDs has acquired an uber-hot “affordable” beer brand. Weve that, “Words to Drink By” and more.

TikTok Hangover Cure Ad Banned

An ad posted on TikTok by ManCave Bartender, a social media drinks influencer who has more than 630,000 followers, was pulled last November after the UK’s Advertising Standards Authority (ASA) determined that it was in breach of its code concerning the benefits of food and food supplements.

The TikTok ad for Hangcure Ltd claimed that those who took two tiny supplements before drinking alcohol would escape the wrath of a hangover, and that there would be “no need for crazy remedies anymore,” but the ASA was having none of it.

According to the Drinks Business, “The ASA considered that a hangover and the symptoms associated with a hangover, such as nausea, dehydration, headache, vomiting and stomach upset, were adverse medical conditions, and as such, claims which stated or implied that a food or drink could prevent, treat or cure a hangover were prohibited under this rule.”

Words to Drink By

“We’re here to put a dent in the universe. Otherwise why else even be here?” – Steve Jobs American businessman and inventor.

(Courtesy Montucky Cold Snacks / Gallo)

Gallo Wine Gets Into Beer Biz

In May, Gallo, a leading supplier of wine, spirits and RTDs, announced it was getting into the beer biz through a strategic partnership with the founders of Montucky Cold Snacks.

Founded in 2012 by two young Montanans, Chad Zeitner and Jeremy Gregory, who wanted to create a business and product that they were passionate about, Montucky Cold Snacks is a 4.1% ABV American-Style Light Lager that is contact brewed in Wisconsin.

Montucky, which aligns itself with people who enjoy the great outdoors and deliberately prices itself to compete with other value-priced beers, like Pabst Blue Ribbon or Narragansett, has benefited at this time of inflation, with consumers more cautious about their expendable dollars.

“Montucky has quickly become a Pabst Blue Ribbon alternative, but with more personality,” according to one of our favorite beer writers, Kate Bernot at Good Will Hunting, “and is being hailed as a “once-in-a-decade brand” for its distributors.”

And at a time when overall beer sales are slowing the brand has remained hot, and Gallo evidently made Montucky Cold Snacks “an offer they couldn’t refuse.

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