American Craft Beer The Best Craft Beer, Breweries, Bars, Brewpubs, Beer Stores, And Restaurants Serving Serious Beer.
(Courtesy Corey Baker / Untappd)
The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening in the beer world while you were drinking your way through the weekend.
“Why ask why? Try Bud Dry”
When one thinks about the legacy of Anheuser-Busch, Budweiser and Bud Light readily come to mind, but there have been plenty of bud brands that have been introduced over the years, beers that enjoyed considerable run at the nation’s #1 brewery, before falling to the wastes of time
Do you even remember a beer called Bud Dry?
According to Chowhound, “the motivation behind creating Bud Dry stemmed from the positive consumer response to Michelob Dry, another Anheuser-Busch beer and among the first premium dry beers brewed in the US that was introduced in 1988.”
And while we’re at it, do you even remember that there was ever a Michelob Dry?
The whole dry beer thing in the late 80s was really a reaction to a popular Japanese beer (style?). The common characteristic of a dry beer is that they are light, effervescent lagers with minimal sweetness and a negligible finish.
Marketed with the slogan “Why ask why? Try Bud Dry,” the new Bud variation “sold 3.2 million barrels in its first year and had a $70 million marketing budget,” according to the New York Times. But with the introduction of Bud Ice in 1994, Bud Dry soon became a memory, a memory that most of today’s beer fans don’t remember.
Words to Drink By
“‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Charles Darwin, English naturalist, geologist and biologist
(Courtesy Founders Brewing)
Founders All Day IPA Brand Gets New Look
Founders All Day IPA, the first Session IPA that spawned the “session” segment has gotten its first package and image design in 12 years. Working with Trinity Branding Founders is hoping to recapture the line’s dominance in the Session IPA segment and recapture new fans at the same time.
“The new branding we’ve created with Trinity looks and feels fresher and more inviting,” explained Brett Haberkorn, Content Marketing Director for Mahou USA in its press release.
“The beauty of this is that it gives the brand enormous shelf pop and presence, effectively communicates our brand benefits, and creates an extendible system that makes it easy to navigate between everything we’ve got in the All Day lineup. Plus, every package tells a story, which keeps our consumers engaged.”
