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(Beer Genie: Courtesy Bud Light)
Beer sales soared in the US during Super Bowl LVIII, but Bud Light wasn’t one of the winners. We’ve that, “Words to Drink By”, and more…
Super Bowl Beer Sales Soar In US Bars And Restaurants
Beer has been having a difficult time of late especially on-premise beer sales, but all that turned around during Super Bowl LVIII as beer sales soared in US bars and restaurants. Hospitality data platform Union recorded total sales in bars and restaurants were 16% above those on the day of the game compared to a typical day.
This year’s big winner was Constellation Brands’ Mexican Lager Corona, which ruled over whole-day sales, while Anheuser-Busch InBev’s Michelob Ultra was the best seller during the game itself.
Unfortunately Bud Light, which was named the “official beer” of this year’s Super Bowl, took a nosedive on gameday in spite of a witty prime time commercial featuring the “Bud Light Beer Genie.” That campaign fell flat with Bud Light’s sales plunging a massive 50% below those on Super Bowl day in 2023, according to Union’s figures.
Anheuser-Busch has been doing everything it can to move on from its polarizing alliance with trans influencer, Dylan Mulvaney. Nielsen figures for January showed sales almost 30% below those in the same month last year.
Words to Drink By
“Beer has always been my drug of choice; I’ve been drinking it since I was nine.” – Tom Bobak / Founder & Editor / American Craft Beer
10 Handy Alternatives To The Word “Drunk”
Hey, we’ve all been there…and many of us may end up there again. So here’s some helpful ways to explain last night’s unfortunate condition more colorfully.
3 Sheets to the wind – (as in they were three sheets to the wind). We thought we’d start with a classic and this expression for drunkenness is definitely that. Turns out it has 19th century nautical origins, and refers to the ropes which hold the corners of the sails taut, so that they can catch wind and move the ship forward. If any of those lines becomes loose and start flapping in wind the ship may begin careening all over the place just as you did last weekend.
Under The Influence – Legal terminology that over the years had made it into the pop lexicon. Perfect for those in polite society who would never explain to friends that they got “fucked up” last night.
Fucked Up – Probably one of the most commonly used expressions for “getting high” in the English-speaking world. There’s also “messed up” which we see as just a more polite variation.
Inebriated/ Intoxicated – is explained in most dictionaries as “affected by alcohol (or drugs) to the point where physical and mental control is markedly diminished,” – not that any of us have ever been there.
Tits Up – This came our way from some Australian travelers we were drinking with…But as we dug further into intoxication terminology, we discovered there was a sub-genre of these kind of anatomical references (see arseholed and pissed). There’s also, ass out, butt-toast, shit-faced, legless.
High – We think what was once commonly used to explain alcohol intoxication has morphed in the sixties into something that more associated with drug behavior (not that alcohol’s not a drug, but you know what we mean).
Tipsy – more commonly used to explain being only slightly drunk rather than having gotten completely “wasted.”
Arseholed – Given this word’s cockney origins we’re assuming you can grasp its phonetics, so we don’t have to detail this any further.
Pissed – See “arseholed”
Loaded – a classic that some say can be traced back to the prohibition era, for obvious reasons.
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