American Craft Beer The Best Craft Beer, Breweries, Bars, Brewpubs, Beer Stores, And Restaurants Serving Serious Beer.
(Courtesy Sierra Nevada)
The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening in the beer world while you were enjoying the weekend.
Sierra Nevada Goes Buzz-free
Sierra Nevada, is renowned for their heady IPAs, and it speaks to today’s beer climate to see them enter the growing non-alcoholic beer sector, dominated by successful operations like Athletic Brewing.
But the Chico California-headquartered heritage craft brewer, so confident about their buzz-free beer line, that they’ve come out with all NA Variety.
The Trail Pass Non-Alcoholic Variety Pack features:
- (New!) Trail Pass Hazy IPA: Leaning into the brewery’s well-known track record of fan-favorite hazy IPAs, this NA version is a juicy take on the style, bursting with citrus and tropical hop flavors. It is also launching in a stand-alone 6-pack of 12-ounce cans.
- (New!) Trail Pass Brewveza: A non-alcoholic brew inspired by the flavors and refreshment of a Mexican-style blonde ale. It features a light body, a hint of lime, and a touch of salt.
- Trail Pass IPA: The original Sierra Nevada NA IPA boasting citrus and pine hop notes with a clean bitterness.
- Trail Pass Golden: A refreshing golden style packed with smooth malt character and a crisp finish for easy drinking.
“At Sierra Nevada, we’re constantly pushing the boundaries of what’s possible in the world of craft beverage,” says Pryce Greenow, CEO and President at Sierra Nevada Brewing…
“All the Trail Pass brews are made using a maltase negative yeast strain. Though more difficult to work with, this process results in a higher-quality beverage according to the brewery, “more like traditional beer, but with less than 0.5% ABV.”
Words to Drink By
“‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Charles Darwin, English naturalist, geologist and biologist
(Courtesy Corey Baker / Untapped)
“Why ask why? Try Bud Dry”
When one thinks about the legacy of Anheuser-Busch, Budweiser and Bud Light readily come to mind, but there have been plenty of bud brands that have been introduced over the years, beers that enjoyed considerable run at the nation’s #1 brewery, before falling to the wastes of time
Do you even remember a beer called Bud Dry?
According to Chowhound, “the motivation behind creating Bud Dry stemmed from the positive consumer response to Michelob Dry, another Anheuser-Busch beer and among the first premium dry beers brewed in the US that was introduced in 1988.”
And while we’re at it, do you even remember that there was ever a Michelob Dry?
The whole dry beer thing in the late 80s was really a reaction to a popular Japanese beer (style?). The common characteristic of a dry beer is that they are light, effervescent lagers with minimal sweetness and a negligible finish.
Marketed with the slogan “Why ask why? Try Bud Dry,” the new Bud variation “sold 3.2 million barrels in its first year and had a $70 million marketing budget,” according to the New York Times. But with the introduction of Bud Ice in 1994, Bud Dry soon became a memory, a memory that most of today’s beer fans don’t remember.
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