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(Courtesy Michelob Ultra)
Aquaman actor, Jason Momoa, stars & directs a cool, new Guinness ad. We’ve that, Michelob’s Team USA packaging, “Words to Drink By” and more.
Michelob Ultra Debuts Team USA Beer Packaging
Michelob Ultra has been named the “Official Beer Sponsor of Team USA” and to celebrate this partnership Anheuser-Busch has introduced sleek new packaging which we gotta admit looks very cool.
Michelob Ultra has also kicked off an extensive campaign for the Olympics by offering 21+ beer fans the opportunity to “Toast to Team USA.” Now through Aug. 14, consumers in select states can redeem rebates on grocery store purchases of Michelob ULTRA 18-packs or larger, and on-premise bucket, pitcher or beer tube purchases.
The “Summer of Team USA” is the biggest summer program in Michelob ULTRA’s history, continuing the beer’s considerable momentum after recently reaching its all-time high market share earlier this year.
Words to Drink By
“When something is important enough, you do it even if the odds are not in your favor.” – Elon Musk, South African businessman and Tesla investor
(Courtesy Guinness)
Aquaman Actor Jason Momoa Stars In New Guinness Beer Ad
Just in time for summer’s arrival , Guinness has debuted its second content spot with none other than longtime Guinness fan, Jason Momoa, that was co-produced and directed by the superstar actor.
The commercial entitled “Gather” opens with vignettes of summer with the camera crawling across a beach just before sunset, a picturesque scene of hikers traversing a cliff and of course, Momoa, in various scenes throughout. Less of a humorous piece than his first commercial for the global beer brand, “Gather” showcases various occasions and dramatic locations for people to enjoy a Guinness.
The spot, was developed by On the Roam, a production company Momoa founded along with Brian Mendoza. The content is now airing across digital and social media and TV formats.
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