(Courtesy Coors Light)

We’re not sure the world was asking for this, but Coors Light has partnered with Duradry, an all-natural deodorant company and released a new super-effective deodorant. We’ve that “Words to Drink By” and more…

Coors Light Gets Into Deodorant Biz

We’re not sure the world was asking for this, but Coors Light has partnered with Duradry, an all-natural deodorant company and released a new super-effective deodorant, that like their beer is “cold-activated.”

Say hello to Dura Chill Cold Activated Deodorant  the latest addition to Coors Light’s “Choose Chill” marketing campaign.

This from the company’s recent announcement…

“Inspired by the viral trend of chilling beauty and skincare products for an extra refreshing boost, Dura Chill feels best straight from the fridge.”

“Just like Coors Light’s iconic cold-activated cans, Dura Chill features the same technology to signal chill: pop it in the fridge, and when the mountains turn blue, it’s ready to deliver Rocky Mountain freshness straight to your underarms with an instant cooling effect and all-day sweat protection.”

“Powered by Duradry’s high-performance formula, Dura Chill is designed to keep you uber-dry and super-fresh. From backyard hangs and rooftop parties to heated match-day moments, Dura Chill is the ultimate way to choose chill this summer”

Limited quantities are now available for $14.99. Fans can visit Shop.CoorsLight.com or Duradry.com to get their hands on this exclusive summer essential while supplies last

Words to Drink By

“The people who are crazy enough to think they can change the world, are the ones who do” – Steve Jobs, American businessman, investor, and inventor

American Alcohol Consumption At Record Low

On August 13^th Gallup released the bombshell news that “the percentage of US adults who say they consume alcohol has fallen to 54%, the lowest by one percentage point in Gallup’s nearly 90-year trend. This coincides with a growing belief among Americans that moderate alcohol consumption is bad for one’s health, now the majority view for the first time.”

And this decline in alcohol consumption isn’t a reflection of Americans simply shifting their choice of “mood enhancement” to cannabis products.

This from Gallup’s report…

“Declines in alcohol consumption do not appear to be caused by people shifting to other mood-altering substances — in particular, recreational marijuana, which is now legal in about half of U.S. states. Although marijuana use is higher today than a decade ago, it has been fairly steady over the past four years and thus doesn’t appear to be a factor in people choosing not to drink alcohol.”

Bottom line…

Americans are consuming less alcohol than ever before, with self-reported drinking down to 54% after consecutive declines. Belief that even moderate drinking is bad for health has risen to a new high of 53%, as consumer’s report drinking less, and less frequently.

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