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(Dylan Mulvaney/Instagram)
Top executives at Anheuser-Busch are running for cover as the Bud Light Trans controversy continues. We’ve that, MLB beer sales, and more.
Bud Light Trans Controversy Continues
These are polarizing times and now Bud Light is facing a backlash following its partnership with Dylan Mulvaney, a transgender influencer whose image was put on a Bud Light can to celebrate “365 Days of Girlhood.”
Bud Light’s decision to showcase the Trans Tik Tok activist on a special can spurred a Boycott Bud Light! online campaign, a video of Kid Rock shooting up a bunch of bud light beer cans that went viral, and a huge surge in online interest in the Samuel Adams Beer.
Amid the backlash, AB’s market capitalization has dropped nearly $6billion in the past 10 days, a decline of nearly 5%, as the company continues to remain silent save for a short statement confirming the partnership.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics. From time to time, we produce unique commemorative cans for fans and for brand influencers, like Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
But now the Daily Wire is reporting that “No one at the senior level” of the company was aware of Bud Light’s polarizing partnership with Dylan Mulvaney.
Words to Drink By
“You can’t be a real country unless you have a beer – it helps if you have some kind of football team, or some nuclear weapons, but in the very least you need a beer.” Frank Zappa, American musician
4 Major League Baseball Teams Extend Beer Sales Window
It used to be you couldn’t get an ice cold brew in an MLB stadium after the seventh inning. If you wanted a beer you were just out of luck. Although MLB itself does not mandate when teams can sell alcohol and at what point those sales must be cut off, Traditionally, MLB teams have stopped selling alcohol after the seventh inning.
But in the interest of countering the argument that MLB games just go on too long, the league introduced a “pitch clock” this season shortening the baseball games considerably as well as the time that vendors were allowed to sell beer.
Reacting to the shorter beer window, the Arizona Diamondbacks, Texas Rangers, Minnesota Twins and Milwaukee Brewers are currently allowing for alcohol sales in the eighth inning according to the Associated Press.
“From a time perspective, we’re probably looking at selling beer for the same amount of time by extending to the eighth inning that we did last year through the seventh,” Rick Schlesinger, the Brewers’ president of business operations, told MLB.com. “Obviously, the safety and the conduct of our fans has primacy. We’ve had no issues, but it’s a small sample size and we’re going to continue to test it and see if it makes sense. I know a number of other teams are doing the same thing.”
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