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Dr. Bart Watson: Photo © Brewers Association’
Big new brewer organization and event announcements this week. We’ve that, and more fallout from the Bud Light Trans fiasco…
Brewers Association Introduces Full Pour Business Event
On May 9th, the Boulder, CO-based national trade organization the Brewers Association announced a new event, Full Pour, which will make its debut on Friday, June 21 at the Town & Country Resort in San Diego.
No doubt inspired by other successful business to business events such as Brewbound’s annual Brewbound Live, “Full Pour” will take place on the eve of this year’s Homebrew Con, the nation’s largest annual gathering of brewing enthusiasts which is conveniently taking place at the same San Diego resort on June 22-24.
The inaugural Full Pour event will offer attendees the opportunity to hear midyear updates from industry experts Dr. Bart Watson, chief economist of the Brewers Association, Christopher Shepard of Beer Marketers Insights, and Mitch Steele of New Realm Brewing.
Words to Drink By
“No hard core beer drinker likes to admit they drink light beer, it’s for wimps, they want the hard core meaty stuff. But in truth, so many are worried about their waistlines and just like Diet Coke eclipsed regular Coke as the premier/best-selling brand, light beer took over the mainstream marketplace.” – Bob Lefsetz, Music industry writer and media analyst on the Bud Light Trans controversy
(Courtesy National Black Brewers Association)
Black Brewers Association Announced In Nashville at CBC
The craft brewing business accounted for nearly $29 billion in beer sales last year, which is nearly one-quarter of the $120 billion beer industry revenue in the U.S. But of the nearly 10,000 craft brewers in the country, only about 1% are Black individuals.
A group of Black entrepreneurs are now determined to change this dynamic. At the Annual Craft Brewers Conference this weekend in Nashville, TN, they announced the establishment of the National Black Brewers Association. The first-of-its-kind non-profit organization is committed to:
- Promoting the Black brewing community
- Increasing the number of African American individuals in the brewing industry at all levels of production, especially ownership and brew-masters
- Exercising influence by developing and advocating for effective policies
- Fostering historical context, and legacy surrounding African American influence on brewing in the US
“The launch of the National Black Brewers Association will create a more inclusive and vibrant beer industry by providing black brewers access to the resources, mentorships, and networks needed to thrive,” said Kevin Johnson, founder of NB2A .
In addition to the Craft Brewing Conference in Nashville, where the NB2A hosted a “Bottle Share” event, the organization will be sponsoring special programs at the Barrel & Flow event in Pittsburgh on August 12, and the Peoples Jubilee Beer Fest in Sacramento on Oct. 14.
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