The legendary Britpop band’s long-rumored reunion tour is officially on, and while fans are buzzing over the chance to hear “Wonderwall” live again, beer vendors might be even more excited…We’ve that, “Words to Drink By” and more.

Oasis Reunion Tour Expected to Spark Massive Beer Sales

Unless you’ve been totally unplugged you know that Oasis is back. The legendary Britpop band’s long-rumored reunion tour is officially on, and while fans are buzzing over the chance to hear “Wonderwall” live again, beer vendors might be even more excited.

Industry insiders are already predicting a major surge in beer sales, especially across the UK and Europe, where Oasis’ fanbase is fiercely loyal—and notoriously thirsty. “It’s not just a concert, it’s a proper session,” said one event organizer. “You’ve got tens of thousands of people singing along, pint in hand. It’s a perfect storm.”

Data analysis by takepayments, a leading UK credit card provider, found that if every concertgoer were to buy a single pint, average pricing across the tour would push the total spend into the multi-million-pound range. Even if only half of ticket holders bought a pint, total sales would still reach £4.65m, that’s well over 6 million US.

From stadiums in Manchester to festivals in Spain, venues are stocking up on lagers and ales like it’s 1996 all over again. Some breweries are even planning limited-edition Oasis-themed brews to tap into the hype.

Words to Drink By

“We’re not arrogant, we just believe we’re the best band in the world.”– Noel Gallagher English musician, singer, and songwriter, best known as Oasis lead guitarist & primary songwriter

Molson Coors Reports Soft Q2 in 2025

Molson Coors, the second largest brewer in the US,  just released its second-quarter earnings for 2025, and the numbers weren’t exactly something to toast. The brewing giant posted a softer-than-expected performance, citing a sluggish beer market and continued cost pressures as major headwinds and once again lowered its fiscal year 2025 guidance.

Net sales were down slightly from the same period last year, and while the company managed to stay profitable, growth was hard to come by. Executives pointed to weaker demand in both North America and Europe, with consumers continuing to tighten their wallets amid economic uncertainty.

CEO Gavin Hattersley acknowledged challenges during the earnings call but remained optimistic, saying the company is “focused on premiumization, innovation, and long-term brand health.” Molson Coors has been leaning harder into hard seltzers and non-alcoholic offerings, hoping to stay relevant in an evolving beverage landscape.

Still, with competition from spirits and ready-to-drink cocktails heating up, Q2 serves as a reminder that the old beer titans aren’t immune to modern market shifts.

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