THE AMERICAN CRAFT BEER – QUICK HITS

American Craft Beer|September 12th, 2016|

We blame the industry for this… It used to be that when we wrapped up our Weekend Picks on Friday, we could coast through the weekend. But clearly all that’s changed. So here’s some of what’s happened in the world of craft beer while you were off enjoying the weekend.

Dogfish Head Gets A New Look (Milton, DE) – Dogfish Head recently unveiled a new packaging look for their brand, a collaborative effort involving both the brewery’s in-house creative team and strategic packaging design firm Interact Boulder. Smartly taking their lead from the brewery’s original “oft-centered” artwork, the iconic Dogfish Head “shark and shield” logo and the proprietary “Doggie” font the new designs place added emphasis on the artisan quality and often rare ingredients that go into their eclectic family of beers. Key information, things like the beers style and ABV, are more accessible than ever, yet the brewery’s oft-centered spirit is never lost.

Bursting With Flavor Perhaps? (Ontario, Canada) – Toronto-based Amsterdam Brewing is recalling their Sweetwater Squeeze Blood Orange Radler due to reports of swelling and bursting cans found in the marketplace.

Words To Drink By (Alexandria, VA) – “There has never been, in the history of the world, a better time to drink a beer.”

Jeff Cioletti – Author, Beer FAQ

This Is Not America (St Louis, MO) – Budweiser’s presumptuous attempt to attract a larger millennial following by changing the name of its flagship lager to America for the summer has (not surprising) fallen flat. According to Brand Index (who measure brand awareness daily) “only 11% of adults 21 and over said they would consider buying the brand the next time they buy beer.”

Iowa Supreme Court Affirms The Right To Be Drunk On Front Porch! (Des Moines, IA) – The Iowa Supreme Court (that’s right, this case went all the way to the SUPREME COURT) has affirmed the right of its residents to be “drunk in private.” The court reportedly ruled for Patience Paye, who had appealed a 2013 public intoxication conviction when she was arrested for drunkenness on her own front porch.”