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(Courtesy Days Brewing)
Days Brewing, a UK beer brand that crafts 100% alcohol-free lager came up with a bold Valentine’s Day promotion claiming that those toastingthe holiday with their non-alcoholic beer would have better sex, or their money back.
In its Valentine Day promotion, Days wanted to start a conversation about alcohol and sex – specifically the effect booze has on sexual sensitivity for both men and women.
ROSES, CANDLES, NETFLIX, BOOZE?
Yup, really.
Excessive alcohol consumption reduces both men & women’s sexual sensitivity meaning performance issues for both.
Not ideal.
We’re so confident you’ll feel the difference between the sheets with our 0% beer, we’ll give you your money back if you don’t.
That’s right.
Better sex or your money back.
They even tapped Dr. Sarah Welsh, a noted Gynecologist & Co-founder of HANX, for her expert perspective…
“In 2022, it’s still fairly taboo to openly discuss the impact of alcohol on sexual performance. Many people find that one or two drinks gets them in the mood for a good time. But drinking past this point carries the risk of diminished sexual satisfaction.”
Contrary to myth, it’s not just about erectile dysfunction. People may experience decreased sensation and lubrication, too. You don’t have to give up the booze for good before getting it on, but making the switch to alcohol-free options like Days is a great way to make sure the end result is as spectacular as the fantasy…”
“For us 0.0% beer should never be about ‘less’, Mike Gammell, Co-Founder, Days Brewing said commenting about the campaign…
“We aren’t saying you need to cut booze out of your life entirely but there’s no question that reducing your alcohol intake has a positive impact on your physical, mental and sexual health. Beer has been bringing people together for thousands of years and we want to make sure that people can still enjoy a beer with their favorite person this Valentine’s Day without experiencing any unwanted side effects.”
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(All image credits: Days Brewing)
