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805 beer also has some of the coolest marketing we’ve ever seen. Unlike most beer campaigns it is almost totally lifestyle oriented, California lifestyle, in particular.

Firestone Walker’s 805 Beer is all about lifestyle, particularly California lifestyle and this new project is yet another example.

“This is 805 Beer” is an expansive campaign that captures Central California, its people, it’s vibe. And its films are more like real movies than crass beer commercials.

Lifestyle is a big part of 805 Beer’s ethos which is why its new partnership with professional motocross racer Vickie Golden feels like such a natural fit.

Lifestyle is a big part of 805 Beer’s ethos which is why its new partnership with professional mixed martial arts fighter Tabatha like such a natural fit.

Lifestyle is a big part of 805 Beer’s ethos which is why its new partnership with World Surf League seems like such a natural fit. Here’s the deal...

This isn’t a 3 minute spot, it’s really a short film. It’s beautifully done and worth watching.

The new black and white video which shows Coffin riding waves across Santa Barbara, Fiji and Oahu, is all lifestyle. It’s a mini-surfing doc, not a crass beer ad and it’s worth watching.

Firestone Walker has launched a new ad campaign for its 805 Blonde Ale featuring acclaimed car builder Matt Noble who is as deep-down California as the beer…

The good news is that no one got hurt but that bad news is that the beer lost on California’s Highway was from Firestone Walker. Here’s the deal…