THE AMERICAN CRAFT BEER- QUICK HITS – March 4, 2013
THE AMERICAN CRAFT BEER- QUICK HITS – March 4, 2013
We blame the industry for this… It used to be that when we wrapped up our Weekend Picks on Friday, we could coast through the weekend. There was little need to check in for updates – things were pretty much done. But clearly all that’s changed. So here’s some of what’s happened in the world of craft beer while you were enjoying your weekend.

Canned Crafts Conquer! (Boulder, CO) – The Brewers Association held a conference call on Thursday with Symphony IRI Group’s Dan Wandel, who presented beer sales statistics for 2012, according to a report from our friends at beerpulse. Symphony IRI tracks scan data in off-premise channels like supermarkets, Wal-Mart -type chains, and convenience stores, and includes “transition brands” like Widmer Brothers, Redhook, Goose Island, and others in its ‘craft’ data (so keep that in mind). It was all pretty interesting, but one thing that really caught our attention was the growth of canned craft beer last year. Can sales skyrocketed 168% up to $32.6 million, a 3.1 share of craft dollar sales. Ninety craft vendors are now selling 240 can SKUs. Sierra Nevada Pale Ale 12-packs of 12 oz. cans stole the show as the year’s top new craft package with $5.2 million in sales.

Backlash Salutes Sam “Who Hopped to Help” (Boston, MA) – Backlash Beer Company is excited to announce the release of its first American-style beer, Salute, a West Coast-style double IPA brewed with hops sourced from the Boston Beer Company. In 2012, Jim Koch, the founder of Boston Beer Company, announced that he’d be sharing 30,000 lbs of specialty hops through a ‘Hops Sharing Program’ designed to assist small brewers who were struggling to secure hard-to-find hop varieties. After hearing the news, Backlash applied to the program and was selected to receive a limited quantity of Simcoe and Citra hops. “Being able to brew this style, using these incredibly hard to find hops, is really exciting,” said Backlash founder Helder Pimentel. “Without the Hop Sharing Program, we wouldn’t have access to these hop varietals and this beer simply wouldn’t exist.”



