The American Craft Beer Rumor Mill – January 22, 2014
The American Craft Beer Rumor Mill – January 22, 2014
Hey it’s Wednesday and that means it’s Rumor Mill Time….Word that Bluejacket’s Head Brewer has parted ways with the company is rocking the mid-Atlantic brewing community and we’ll be bringing you everything we know so far. Plus we’ve some big news coming out of the Boulevard camp and some updates on New Belgium’s progress in Asheville. But that’s not all… we’ve also got a special Rumor Mill release you’ll want to chase down.
So fasten your seat belts everybody because….THIS WEEK’S RUMOR MILL IS ON!

Anheuser- BuschTerminates Another Generation (Saint Louis, MO) – In yet another effort to shore up its declining market share (much of it lost to craft beer), Anheuser- Busch has hired an aging “Terminator” to star in a pricey Bud Light Super Bowl commercial that will air on February 2. The 66-year-old Arnold Schwarzenegger was reportedly paid $3 million to be part of a humorous campaign that was teased last Sunday during the AFC Championship game.
New Belgium Looks To Begin Brewing on the East Coast in 2015 (Ashville, NC) – As we reported in Quick Hits on Monday, Sierra Nevada might be opening the doors to their new North Carolina-based brewery as early as this August – and it appears that New Belgium is making progress as well. The Asheville Citizen Times is reporting that the” latest timeline from the company shows that construction on the brewery is expected to begin later this year, the first hiring will take place in early 2015, and workers should be brewing beer by the end of 2015.”
Lakefront’s Rolling Out More Barrels (Milwaukee, WI) – With its newly expanded brewing capacity, Lakefront Brewery has announced a 21.4% production increase in 2013. The Wisconsin-based craft brewery packaged 40,496 barrels of beer, up from 33,368 barrels, in 2012 and we’re pretty damn happy for them!

A Rumor Mill Release You Want to Look Out For
Red Hare Brewing Company has just introduced the 7th beer in the Rabbit’s Reserve series, a line of draft only, limited release beers that only become available a few times a year. Thrice Hopped Imperial IPA is their triple-hopped, 8.3% monster that’s brewed using Chinook, Falconer’s Flight, and Saaz hops, and then dry hopped with the same trio. And it will soon be available in bars, growler stores, and restaurants throughout Georgia and South Carolina.



