The American Craft Beer Rumor Mill – November 11, 2015

American Craft Beer|November 11th, 2015|

Yikes it’s November already…and absolutely nothing is slowing down anytime soon. But no worries – Rumor Mill is always on the case, keeping you plugged in to all the craft beer news that matters. Plus we’ve an all-important update on what we’ve been drinking lately and you absolutely don’t want to miss that.

New Label Look At Tröegs (Hershey, PA) – Last week Tröegs introduced new art for its handcrafted beers. The hand-drawn artwork was a collaboration between co-owners Chris and John Trogner and Philadelphia-based designer Lindsey Tweed. The trio worked together closely to create the new look, which includes the reimagining some of the brewery¹s most iconic figures like the Tröegenator.

Good Deeds And Good Beer (Boulder, CO) – The BA recently reported that American brewers donate millions of dollars to local charities. According to Julia Herz “breweries across the US have contributed an estimated $71 million to worthy regional causes.

Words To Drink By (Washington, DC) – “Marketing is a start….But it’s word of mouth that rules this world.”

Bob Lefsetz – Music Analyst & Writer

Registration Opens for 2016 World Beer Cup {Boulder, CO} – Brewery registration is now underway for the 2016 World Beer Cup. Developed and run by the Brewers Association, the World Beer Cup is open to professional breweries throughout the world that meet all legal and permitting requirements for breweries in their respective country. The competition, which is among the most prestigious beer competitions in the world, takes place every two years and held in conjunction with the annual Craft Brewers Conference & BrewExpo America^®.

November 3-17, 2015: Brewery application window

December 1-16, 2015: Beer registration–all registered breweries will register beers during this time

March 7-11, 2016: Competition beer must arrive in Denver for sorting

May 1-3, 2016: Judging takes place in Philadelphia

May 3-6: Craft Brewers Conference & BrewExpo America^® in Philadelphia, Pennsylvania

May 6, 2016: Pre-Awards Ceremony beer-paired dinner (ticket purchase required–limited capacity)

May 6, 2016: World Beer Cup Awards Ceremony

May 30, 2016: European Awards Ceremony, Munich, Germany

What We’ve Been Drinking Lately (Akureyri, Iceland) – We’d like to thank all the breweries who ship us beer from time to time. It’s always great to sample the brews that we write about and helps to give us a better feel for what’s happening out there. And last night we hit up something we really enjoyed from Iceland’s Einstök Beer Company. Einstök Icelandic White Ale is a 5.2% Witbier that was brewed with coriander and orange peel using the island’s pure glacial waters.