The beer biz never sleeps at American Craft Beer. And here’s just some of what’s been happening in the beer world while you were enjoying the weekend.

Trump Admin Scraps Two Drink Limit

The Trump administration is quietly rewriting the rules around alcohol and health — and in the process, tossing out one of the most familiar pieces of advice Americans have heard for decades.

In the new 2025–2030 Dietary Guidelines for Americans, the long-standing guidance that men should stick to two drinks a day and women to one is gone. In its place is a simpler, softer message: drinking less is better for your health.

The change comes as part of President Trump’s broader “Make America Healthy Again” agenda, which is trying to rebalance how Washington talks about food, drink, and wellness. Rather than setting a hard numeric limit, the updated guidelines lean into a more general nudge toward moderation — without spelling out exactly what that should look like.

The dietary guidelines matter more than most people realize. They influence everything from what doctors tell patients to what shows up in school lunches and federal nutrition programs. So even small changes in language can ripple across public health policy.

The new rules are being overseen by Health and Human Services Secretary Robert F. Kennedy Jr. and Agriculture Secretary Brooke Rollins. Alongside alcohol, the guidelines also push Americans to eat more protein, cut back on sugar, and steer clear of ultra-processed foods.

According to Reuters, federal officials insist this isn’t a dramatic break from the past, even if it looks that way on paper. For the first time, alcohol was reviewed in a separate process from the rest of the nutrition science, with two studies commissioned specifically to guide the update.

What it all adds up to is a subtle but meaningful shift: instead of telling people exactly how much they can drink, the government is now telling them — more gently — that less is probably better.

Words to Drink By

“Beer is the answer but I can’t remember the question”  – Popular quote, but we can’t remember who said it first

NA Beer Sales Growth Slows in UK

After years of explosive growth, the UK’s no- and low-alcohol beer sector may finally be slowing down a bit.

Fresh numbers from Worldpanel by Numerator suggest the category is starting to “reach maturity,” even as spending keeps climbing. In the four weeks leading up to December 28, 2025 — prime time for Christmas and New Year’s toasting — shoppers spent 14% more on no- and low-alcohol drinks than a year earlier. About 2.7 million households picked up something from the category, or roughly 9.5% of all UK homes.

That’s a healthy slice of the market, though it’s also a hair lower than last year, when 9.6% of households bought into the segment. In other words, more money is being spent, but not necessarily by more people.

Fraser McKevitt, head of retail and consumer insight at Worldpanel by Numerator, says that fits a pattern that’s been building for a while. Sales of no- and low-alcohol alternatives have surged over the past five years, while a growing number of shoppers are cutting alcohol out of their baskets altogether. Even so, booze still dominates December: three out of four British shoppers bought alcoholic drinks during the month.

The small dip in the number of people buying no- and low-alcohol options may be a sign the category is finding its natural size, McKevitt says. But the continued rise in sales tells another story — the people who have already made the switch are leaning in, stocking up on their favorite alcohol-free and low-ABV drinks and sticking with them

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