Rumor Mill: Budweiser Releases Festive Holiday Cans / New Black Friday Beers Announced

Rumor Mill: Budweiser Releases Festive Holiday Cans / New Black Friday Beers Announced

|November 5th, 2025|
2025 Budweiser holiday can on a wooden table, in front of a holiday background with blurred Christmas lights and pine needles. The can's label features the Clydesdale horses pulling a sleigh in a snowy scene.

(Courtesy Anheuser-Busch)

If November marks the “official” start of the winter holiday season then the winter holidays have “officially” arrived at Anheuser-Busch… We’ve that, “Words to Drink By” and more.

New Budweiser 2025 Holiday Cans

If November marks the “official” start of the winter holiday season then the winter holidays are “officially” here. And Anheuser-Busch is once again toasting the season with its special 2025 limited-edition Budweiser holiday cans.

Available nationwide for a limited time wherever Budweiser is sold, the 2025 holiday cans feature a timeless design that celebrates the brand’s rich heritage and the importance of coming together during the holidays.

This year’s holiday cans depict the iconic Budweiser Clydesdales hitched and ready to complete a beer delivery, set against a snowy winter landscape that captures the spirit of the season.

An annual holiday tradition since the 1970s, Budweiser’s annual holiday commercial also returns this year with the timeless spirit of the Clydesdales front and center. And its appearance will be all over Budweiser’s digital channels this  holiday season.

“The Clydesdales have always symbolized what Budweiser stands for,” said Todd Allen, SVP of Marketing for Budweiser at Anheuser-Busch. “This year’s campaign continues that legacy, blending nostalgia with new ways for fans to connect with the brand during the most wonderful time of the year.”

 

Words to Drink By

“Beer should never delve into the political. You think Bud Light wouldn’t like a do-over for its brief association with Dylan Mulvaney?”  – Tom Bobak, Founder & Editor-in-Chief American Craft Beer

 

Lakefront Brewery "Black Friday" poster with a blue cobra, a green snake coiled around a hand, an orange snake emerging from a teacup, and a red snake with its mouth open

(Courtesy Lakefront Brewery)

Lakefront Black Friday Beers Announced

Milwaukee-based Lakefront Brewery has announced the return of an annual tradition, it’s special Black Friday releases. And this year’s Black Friday releases include four special offerings along with a festive early-morning crowd, (these beers are uber-collectable), and a charitable coat drive for local students.

And here’s what fans look forward this year…

2025 Black Friday™ Imperial Stout – Aged in Great Lakes Distillery’s Still & Oak Black Friday Straight Whiskey Barrels.

2025 Black Friday™ Triple Black IPA – Dry-Hopped with Cascade, Citra, Centennial, and Chinook Hops.

2025 Black Friday™ Wheatwine Ale – Aged in Brandy Barrels.

2025 Black Friday™ Imperial Coffee & Cacao Nib Stout – Aged in Great Lakes Distillery’s Still & Oak Black Friday Straight Whiskey Barrels.

“We typically start discussing next year’s Black Friday beer pretty shortly after the current year”, says Luther Paul, Lakefront’s Head Brewer, “with these beers needing several months to age properly in barrels, it’s a year-round labor of love creating the finest liquid we can for those making the trek to see us that day.”

And beer lovers historically line up as early as the night before to ensure a chance at their desired allotment of Black Friday™ beer. Just as with the Goose Island Bourbon County Black Friday release, many have turned it into a tradition, collecting multiple years of the special releases to share with friends and family over the holidays.

All varieties will come  packaged in cool 19.2oz. cans and placed in dynamic individual boxes with no limit to the amount an individual can purchase. And every 2025 Black Friday beer will be available to try at the bar while supplies last. Plus a collectible Black Friday souvenir wrapped pint glass will be free for those who purchase a minimum of four Black Friday™ cans.

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