(Courtesy AB InBev)

Don’t be surprised if your next Friday night Netflix show comes with a side of beer because this deal is ON.

On September 22 the world’s #1 brewer, AB InBev, broke the BIG news that it was teaming to with streaming giant Netflix. So get ready to see beers like Michelob Ultra, Stella Artois and Bud Light make guest appearances in some of favorite shows thanks to what they describe as a “unprecedented multi-year partnership connects iconic beer brands with Netflix titles and live events.”

The details of the deal are still rolling out, but expect a mix of product placement, themed content, and creative crossovers designed to bring beer into the streaming experience.

Think Stella popping up in a character’s hand during your favorite Netflix drama, or limited-edition Bud Light cans tied to the release of a new binge-worthy series. The possibilities are seemingly endless.

“Streaming is a social and shared experience — it’s an occasion where beer and entertainment come together,” said Marcel Marcondes, Global Chief Marketing Officer of AB InBev. “This partnership is an opportunity for our brands to create deeper experiences with consumers and more moments of cheers while they watch the content that shapes culture.”

AB InBev will collaborate with Netflix on co-marketing campaigns on variety of Netflix’s most popular global and regional titles like “The Gentlemen” from the UK, “Brasil 70 – A Saga do Tri” from Brazil, and  “Culinary Class Wars” from South Korea among others

Netflix and AB InBev will also partner on co-branded campaigns around Netflix live events.

AB InBev will also advertise in Netflix’s 2025 live NFL Christmas Game Day games, as well as at the 2027 Women’s World Cup on Netflix.

“We’re always looking for creative ways to build our brand and connect with fans, to keep fueling the fandom that comes from our great shows, thrilling movies, and can’t-miss live events,” said Marian Lee, Chief Marketing Officer at Netflix…

“The popularity of our titles allows us to pierce the cultural zeitgeist in ways few others can, and a great partnership can make that even better. We are super excited about creating attention-grabbing campaigns with AB InBev that are just as unique, fun, and creative as the shows and movies they support.”

“Beer has always been about storytelling—whether at a or at a backyard barbecue, said American Craft Beer founder, Tom Bobak. “Netflix is just the modern-day campfire, so putting the two together makes sense.”

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