Best Beer Promotions – Bud Light & Traeger Debut Ultimate Tailgate Season Grill
Best Beer Promotions – Bud Light & Traeger Debut Ultimate Tailgate Season Grill

(George Kittle & Baker Mayfield / Courtesy Anheuser-Busch)
Football season is approaching and Bud Light has partnered with Traeger Grills to introduce an ultimate tailgating essential, that’s part keg, part grill, all fun.
Here’s the deal…
On August 26, Anheuser-Busch made an announcement they were unwilling to take back, that Bud Light had teamed up with Trager grills to create “the ultimate tailgating machine” and its coming to a football tailgate this season.
Say hello to the Traegerator, a keg-meets-grill “dream come true,” that does it all: keeping your beer ice-cold, meats smoking hot and playlist vibing all tailgate long.
Tailgating just got 100% more epic and Bud Light is giving fans the chance to secure the Traegerator for their own tailgate at a football game this season.
And they’ve come with a fun 90’s-style infomercial parody, starring George Kittle, tight end for the San Francisco 49ers and Baker Mayfield, quarterback for the Tampa Bay Buccaneers, to sell it.
To bring the heat to your next tailgate, fans 21+ can comment #Traegerator and #Sweepstakes on Bud Light’s dedicated post on Instagram for a chance to win a tailgate with the Traegerator this football season.
Yes!
“I love Bud Light and I love grilling, so it was great to collab with my friends at Bud Light and make the Traegerator as epic as possible,” said Bud Light brand partner George Kittle. “Baker and I had a blast singing and dancing on set and I haven’t been able to get the Traegerator song out of my head since!”
“While George and I prepare extensively for our games every week, we also know a thing or two about tailgating and have become pros behind the grill as well,” said Bud Light partner Baker Mayfield. “The Traegerator combines two of the best parts of tailgating on game day, so this is a pretty sweet creation.”
“Bud Light and Traeger Grills have long been staples of the tailgate experience, making it a no brainer to join forces and create a device that makes tailgating even easier for our fans to enjoy as part of our Grill Like A Pro campaign” said Todd Allen, SVP of Marketing for Bud Light at Anheuser-Busch. “It was a blast working with our partners George and Baker to bring the Traegerator to life and we know fans will be singing that catchy tune while firing up the grill all season long.”
“At Traeger, we’re all about bringing people together – and the Traegerator takes that to the next level,” Hjalmar Hedman, Traeger Grills VP of Brands, added “We all know that BBQ and beer go hand in hand, and we couldn’t be prouder to partner with Bud Light in bringing this project to life.”
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