(Courtesy Coors Light / Molson Coors)

We’re not sure the world was asking for this, but Coors Light has partnered with Duradry, an all-natural deodorant company and released a new super-effective deodorant, that like their beer is “cold-activated.”

Here’s the deal…

With temperatures soaring this summer Coors Light has teamed up  with Duradry, an all-natural deodorant company and released a new super-effective deodorant still, that like their beer is “cold-activated.”

Say hello to Dura Chill Cold Activated Deodorant  the latest addition to Coors Light’s “Choose Chill” marketing campaign.

This from the company’s July 29^th announcement…

“Inspired by the viral trend of chilling beauty and skincare products for an extra refreshing boost, Dura Chill feels best straight from the fridge.”

“Just like Coors Light’s iconic cold-activated cans, Dura Chill features the same technology to signal chill: pop it in the fridge, and when the mountains turn blue, it’s ready to deliver Rocky Mountain freshness straight to your underarms with an instant cooling effect and all-day sweat protection.”

“Powered by Duradry’s high-performance formula, Dura Chill is designed to keep you uber-dry and super-fresh. From backyard hangs and rooftop parties to heated match-day moments, Dura Chill is the ultimate way to choose chill this summer”

“Coors Light is all about helping people ‘Choose Chill,’ and this summer, we wanted to take that to the next level – starting with your armpits,” said Marcelo Pascoa, VP of Marketing at Coors Light. “Whether you’re sweating through a heat wave or just trying to stay chill while watching a Leagues Cup match, Dura Chill is like giving your underarms their own ice-cold beer.”

“Sweat happens, but staying cool should be effortless,” said Jack Benzaquen, Founder of Duradry added “With Coors Light, we turned high-performance sweat protection into a fridge-worthy summer flex. Dura Chill is proof that even your pits deserve to chill like a beer.”

Limited quantities are now available for $14.99. Starting on July 29, fans can visit Shop.CoorsLight.com or Duradry.com to get their hands on this exclusive summer essential while supplies last.

It’s pretty much a “no sweat” process, so you know what to do.

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