We’ve all grown up with alcohol guidance from the Department of Health and Human Services, that adults should limit alcohol intake to one or two drinks per day. It appears that’s about to change …We’ve that, “Words to Drink By” and more…

Rice Lagers On The Rise

At the advent of craft beer’s second emergence beers brewed with adjuncts like rice couldn’t have beer more uncool. But with beer lovers returning to more traditional tasting beers and lagers in particular, beers brewed with rice are making a comeback.

Sales at macro- breweries (many of them Japanese) that have traditionally brewed beers with rice as part of its grain menu, are attracting new beer lovers drawn to the beer’s cleaner and lighter taste. And although Japanese brewers are famous for their rice beers, western brewers lean on it as well (Bud Light — made with just hops, barley, water, and rice).And even the most IPA-driven craft brewers are seeing increased demand for the way-more approachable style

According to a new report by Data Bridge Market Research The global rice beer sector is expected to grow in value by 4.4%, reaching $5.51 billion by 2031.

“The global rice beer market is also experiencing growth driven by factors such as increasing disposable incomes, changing consumer preferences towards premium and exotic beverages, according to the study, “and a growing trend of experimenting with unique flavors and ingredients”.

Words to Drink By

“Beer should never delve into the political. You think Bud Light wouldn’t like a do-over for its brief association with Dylan Mulvaney?”  – Tom Bobak, Founder & Editor-in-Chief American Craft Beer

US To Drop Alcohol Guidance

We’ve grown up with alcohol guidance from Department of Health and Human Services, you know, that adults should limit alcohol intake to one or two drinks per day.

But now Reuters is reporting that new guidelines are being developed that include only a brief statement encouraging Americans to moderate or limit alcohol intake due to associated health risks.

According to the Drinks Business “the guidelines, which are updated every five years, have advised moderation and defined it as no more than one drink per day for women and two for men since 1990.”

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