Beer News: Shock Top Updates “Wedgehead”/ 2025 Bourbon County Original Stout Returns In Smaller Bottles

American Craft Beer|May 16th, 2025|

(Courtesy Goose Island Beer)

Bourbon County Stout will be moving to 10oz bottes in 2025. We’ve that, the return of “Wedgehead and more..

2025 Bourbon County Original Stout In Smaller Bottles

For the first time in its thirty year run, Goose Island will release its Bourbon County Brand Original Stout this year in four-packs of 10-ounce bottles.. The new format, which launches on Black Friday, replaces the standard 16.9-ounce bottle it has used in the past.

This from Bottle Raiders…

“Goose Island confirmed that nothing about the stout’s recipe will change; this is simply a format shift. The smaller size aims to offer flexibility for side-by-side tastings and smaller serving occasions. According to the brewery, the change reflects ‘a shift in occasion,’ with the goal of making it easier for drinkers to enjoy the imperial stout in various settings.”

But before you freak out know that this packaging change is exclusive to to Bourbon County Brand Original Stout ONLY. Other variants in the 2025 Bourbon County lineup will remain in the more recent 16.9-ounce bottles.

Words to Drink By

“Did I enjoy the party? One more drink and I’d have been under the host” – Dorothy Parker, American writer and poet

(Courtesy Tilray Brands / Shock Top)

Shock Top Beer Returns “Wedgehead”

Now this is big news!

Shock Top, the citrus-forward beer brand now owned by Tilray Brands, has unveiled a comprehensive rebrand aimed at revitalizing its image and appealing to a new generation of beer drinkers.

Shock Top’s plans for 2025 include, social media sweeps and new partnerships with the Florida Gators, Mizzou Tigers, and Colorado Buffaloes. The rebrand also includes the return of “Wedgehead” redesigned as a bolder and more contemporary character.

“Shock Top has always aimed to surprise fans with bold flavors,” said Prinz Pinakatt, Chief Growth Officer of Tilray Beverages. “Each label now invites fans to embrace the unexpected. The transformation includes a variety of packs, digital media investments, college partnerships – such as The University of Florida, The University of Missouri and the University of Colorado – and in-stadium experiences. We’re reimagining how and where fans can enjoy Shock Top with some exciting new partnerships to come later this year.”